More buy­ers are look­ing for lux­ury

Yorkshire Post - Motoring - - NEWS -

AN IN­CREAS­ING num­ber of peo­ple are search­ing for lux­ury cars, ex­ec­u­tive mod­els and 4x4s ac­cord­ing to the online car mar­ket­place www. au­totrader.co.uk.

The fig­ures come from more than 466 mil­lion searches made be­tween Septem­ber and Novem­ber 2013 and sug­gest an ever more bullish car mar­ket.

The big­gest prof­its come from the Porsche Cayenne which makes an av­er­age of £5,000 on each model sold. But Auto Trader data also re­veals that Cayennes take longer to sell than any other 4x4 – an av­er­age of more than 65 days.

“While the rise in 4x4 searches to­wards the end of the year can be seen as a sea­sonal phe­nom­e­non, the cor­re­spond­ing surge in lux­ury and ex­ec­u­tive car searches sug­gests con­sumer con­fi­dence has re­turned to the mar­ket,” said Auto Trader mar­ket­ing di­rec­tor Jonathan Wil­liams.

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