Export drive pays off as Caterham races ahead
EXPORT sales of 300 cars in a 12-month period would not have many manufacturers crowing with delight but, in the case of Caterham Cars, that represents a bonanza – adding up to 61 per cent of its total output of a touch over 500 units.
Its best market for the two-seater Seven is still the UK where we tend to buy kit cars. Foreign buyers prefer complete cars. Caterham’s largest export market is France which accounts for almost a third of its overseas sales.
Japan follows closely, almost doubling its sales year on year. More progress is expected there this coming year, thanks to the introduction of the new Seven 130.
Across the Atlantic, Caterham’s partnership with Dyson Racing, which imports the SP/300R racer, has led to increased sales. These are expected to rise still further over the next three years as are those in the South American markets of Chile, Peru and Colombia.
Contributing to the record increase in exports are two models – the 240ps Seven 485 and entry-level Seven 165 – which have the major advantage of being affordable even in the current financial climate. The Seven range starts at £14,995 (160 kit) in the UK and 19,995 euros in mainland Europe (plus local taxes).
SEVENTH HEAVEN: Caterham models are proving popular in France and Japan.