Ex­port drive pays off as Cater­ham races ahead

Yorkshire Post - Motoring - - FRONT PAGE - Carmel Stewart

EX­PORT sales of 300 cars in a 12-month pe­riod would not have many man­u­fac­tur­ers crow­ing with de­light but, in the case of Cater­ham Cars, that rep­re­sents a bo­nanza – adding up to 61 per cent of its to­tal out­put of a touch over 500 units.

Its best mar­ket for the two-seater Seven is still the UK where we tend to buy kit cars. For­eign buy­ers pre­fer com­plete cars. Cater­ham’s largest ex­port mar­ket is France which ac­counts for al­most a third of its over­seas sales.

Ja­pan fol­lows closely, al­most dou­bling its sales year on year. More progress is ex­pected there this com­ing year, thanks to the in­tro­duc­tion of the new Seven 130.

Across the At­lantic, Cater­ham’s part­ner­ship with Dyson Rac­ing, which im­ports the SP/300R racer, has led to in­creased sales. Th­ese are ex­pected to rise still fur­ther over the next three years as are those in the South Amer­i­can mar­kets of Chile, Peru and Colombia.

Con­tribut­ing to the record in­crease in ex­ports are two mod­els – the 240ps Seven 485 and en­try-level Seven 165 – which have the ma­jor ad­van­tage of be­ing af­ford­able even in the cur­rent fi­nan­cial cli­mate. The Seven range starts at £14,995 (160 kit) in the UK and 19,995 eu­ros in main­land Europe (plus lo­cal taxes).

SEV­ENTH HEAVEN: Cater­ham mod­els are prov­ing pop­u­lar in France and Ja­pan.

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