Jaguar Land Rover unveils new Defender Concept 100
JAGUAR Land Rover chose the 12th Delhi Auto Expo Motor Show to announce the assembly of a third model at its factory in India by the end of this year.
CEO, Ralf Speth, said that the flagship Jaguar XJ will join the XF and Land Rover Freelander models already being made at the plant in Pune. He said that both brands are struggling to keep up with global demand and JLR is utilising all the capacity it can in the UK and India before new assembly operations open up in China and Brazil.
Local assembly in India is also important as import taxes can double the price of vehicles. The factory in Pune is owned by JLR parent company Tata. The Freelander has been assembled there since 2010; it was joined by the XF last year. From the end of this year, Pune will make 3.0 litre diesel and 2.0 litre petrol versions of the XJ.
JLR also chose the Delhi show to debut the Land Rover Defender Concept 100 and Defender Concept 100 Sport – although production is far from imminent. An all-new Land Rover Defender has been on the cards for a few years. The final product is expected to be a radical departure from that which has gone before.
Land Rover’s design director Gerry McGovern said: “The current Defender has never sold on its design and has changed very little over the years.
“What we are working on is something that will be more desirable to look at – the traditionalists might not like it but they’ll have to live with it.
“It will still be as capable as before and there will be references to the old model – it might even have a spare wheel on the back.
“The important thing is to get the proportions right, give it a distinctive silhouette and wider appeal. What we really need to do is make it more relevant to the modern world, lighter, more aerodynamic and more cost effective.
“There is still a lot of work to do on the business case, the architecture, where we will build it etc, so we are still looking at least two years or more from now.”
NEW LOOK: The Land Rover Defender Concept 100 and Sport models debuted at the Delhi Auto Expo motor show.