Parading a world of difference
These serviced apartments in Harrogate are fit for royalty. Sharon Dale reports.
THE serviced apartment sector is booming as visitors embrace the space, self-sufficiency and freedom that hotels can’t offer.
Most of the flats have an identikit contemporary look, so it was only a matter of time before someone stepped forward to offer something different.
Mother and daughter duo Janet and Tanya Love have created a niche in the market with three boutique apartments on Royal Parade in the centre of Harrogate.
They’re a visual treat, refreshingly different and furnished with an interesting mix of antiques and well-chosen new pieces. Each spacious onebedroom apartment has its own distinctive identity. The Royale is influenced by Parisian style and features French doors, gilt mirrors and chandeliers.
The Rajasthan is a fusion of Indian and Western styles and features Indian doors, furniture and lanterns.
The Brooklyn pays homage to retro design and New York loft living and its quirky features include a stack of old suitcases used as a TV stand.
There’s also a strong eco element thanks to the “recycled” furniture, natural fabrics, wool carpets, low VOC paints and eco friendly cleaning products.
The Loves got the idea after researching what to do with the property, owned by interior designer and antique dealer Janet.
“I lived here at one point and had my studio here and then it was offices,” says Janet.
“One option was to make it into a huge three-bedroom flat, but the location, the history of the building and the trend for serviced apartments persuaded us to do this.”
Opposite the Pump Room museum, the Royal Parade was the place to stay a hundred years ago when over 6,000 visitors a week came to Harrogate take the waters offered by the spa town.
It was a favourite with the Royal Family, who recognised that a hotel didn’t give them the opportunity to offer hospitality to other visiting nobility or to hold court, so they rented elegant, spacious rooms.
“That’s why this building has such a grand style because it catered for that market,” says Janet.
The property’s large rooms and period features, combined with Janet’s passion and knowledge of antiques, had an enormous influence on the interior design.
“Furnishing with antiques offers a different style and it’s also something that no-one else can replicate because everything is a one-off,” says Janet, who sourced most of her furniture and accessories from London, where she now lives.
The apartments are being offered for everything from overnight stays, weekend breaks, holidays and corporate use to a venue for dinner parties and celebrations. “All the tables are big because then they can be used for a dinner party or celebration meal or for a board meeting,” says Janet.
You can also buy add-on Royal Parade Services, which include personal assistants, chefs, housekeeping and private tours.
Royal Parade Apartments cost from £275 a night and £140 for a half-day meeting or celebration. Tel: 01423 709723, www.royalparade.co.uk
STANDING OUT FROM THE CROWD: East meets West in the Rajasthan apartment, and, right, loft-living style in the Brooklyn.