At­ten­tion to de­tails can help a home sell quickly

Don’t blame the mar­ket if your house isn’t sell­ing. Take pos­i­tive ac­tion, says Sharon Dale, who has been talk­ing to peo­ple who know how to make a dif­fer­ence to a prop­erty that re­fuses to budge.

Yorkshire Post - Property - - PROPERTY -

ANY­ONE who has put their home up for sale in the last few months will tes­tify that this is a tough time for sell­ers.

The buy­ers out there are fussy and, in some cases, spoilt for choice, so it is cru­cial that a prop­erty makes a good first im­pres­sion.

An­drew Bead­nall, of Bead­nall Co­p­ley es­tate agents, says: “We tell peo­ple they could lose the sale in the first 20 sec­onds if their home looks un­cared for.”

Prop­erty stylist Anita Richardson agrees, but says many sell­ers are fail­ing to ac­cept re­spon­si­bil­ity and are us­ing the slow mar­ket as an ex­cuse.

“They say, ‘It’s not me, it’s the mar­ket’, when in fact there is a lot they can do to help make their home more saleable,” says Anita, founder of House Wow.

An­other big is­sue is that most ven­dors see their own home through rose-tinted spec­ta­cles.

“When pre­par­ing their prop­erty for sale, they will of­ten pay lip ser­vice and re-dec­o­rate in neu­tral colours and then put the fur­ni­ture and be­long­ings back just as they were be­fore.

“Our job is to take off the ven­dor’s rose-tinted specs and help them to see their home as a new vis­i­tor does.

“What they need to do first is cre­ate a style that makes the rooms look good in pho­to­graphs be­cause that’s the first thing buy­ers look at in ad­verts and it’s those pic­tures that in­spire them to book a view­ing.”

An­drew Bead­nall, whose com­pany of­fers house doc­torstyle ad­vice to clients, sug­gests pay­ing at­ten­tion to the en­trance is vi­tal.

“One of the first things they’ll see is the front door.

“Time and time again I go to value houses where en­trance doors are scratched and in some cases have kick marks. It is worth re­plac­ing the door or smarten­ing it up with a new door knob or brass let­ter­box.

“Why not have a look round your neigh­bour­hood and if you see a door which par­tic­u­larly at­tracts then make yours look the same,” says An­drew, who adds: “It goes with­out say­ing that sell­ers should carry out any DIY re­pair work – stick down curl­ing wall­pa­per, se­cure a loose banis­ter, re­place any cracked panes of glass, all lit­tle jobs but they makes a dif­fer­ence.”

Wow fac­tor and some per­son­al­ity is also im­por­tant and one of House Wow’s clients in an ex­clu­sive Leeds sub­urb thought about buy­ing a grand pi­ano to give her home some oomph, even though she didn’t play.

“It was a good idea, though she didn’t do it in the end be­cause they were so ex­pen­sive,” says Anita, who stresses that while frills and fea­tures are im­por­tant, the most im­por­tant job is to de-clut­ter.

Too much stuff is a turn-off for buy­ers.

“Peo­ple think they’ve de­clut­tered when they haven’t even scratched the sur­face of it. You’ll go round and there’s that big nono: suit­cases and boxes on top of the wardrobes. That screams, ‘We haven’t got enough stor­age space’.

“Clear out the garage and loft and cre­ate space to store the clut­ter in your home. That has to be the num­ber one pri­or­ity.”

Anita Richardson is founder of www. HouseWow.info the UK’s first on­line ser­vice cre­at­ing branded and lo­cally rel­e­vant prop­erty pre­sen­ta­tion in­for­ma­tion web­sites for es­tate agents in­clud­ing En­fields in Leeds and White­gates in Dews­bury. Tel: 0845 299 7112.

Bead­nall Co­p­ley of­fers house doc­tor style ad­vice for clients. www.bead­nall­cop­ley.co.uk

SALE ROOM: Liv­ing rooms need to be warm and invit­ing to at­tract buy­ers.

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