El­e­vated view raises chance of a sale

Yorkshire Post - Property - - PROPERTY -

A YORK­SHIRE pho­tog­ra­pher is aim­ing high to help prop­erty to sell.

John Bairstow, who runs El­e­vated Mast Pho­tog­ra­phy in Brig­house, of­fers to take ground­based aerial views of prop­er­ties.

The shots are re­ally mak­ing a dif­fer­ence when mar­ket­ing. Clients in­clude Carter Jonas, Sav­ills, Smith Gore, Charnock Bates, King Sturge, San­der­son Weatherall, Robin Jes­sop, Blenkin & Co and Fine & Coun­try.

John says: “The types of clients vary con­sid­er­ably. I have made links with some of the most for­mi­da­ble UK prop­erty agen­cies since the com­pany’s in­cep­tion in 2008 and con­tinue to work for them.

“How­ever, it is not just high­end prop­er­ties that can ben­e­fit from this type of pho­tog­ra­phy as it has ex­cep­tional mar­ket­ing ben­e­fits for ven­dors with prop­er­ties that are ob­scured by bound­ary fences or trees and those that are dif­fi­cult to pho­to­graph on hill­side lo­ca­tions”

While it isn’t pos­si­ble to say just how much the im­age rep­re­sent­ing the prop­erty played in the sale, in the ma­jor­ity of in­stances the first sight of a prop­erty that a po­ten­tial buyer has is a pho­to­graph.

John added: “A pho­to­graph taken from an el­e­vated per­spec­tive adds un­ques­tion­able di­men­sion and scale that sim­ply can­not be achieved from the ground.”

One of El­e­vated Mast Pho­tog­ra­phy’s clients is Hart­wood Es­tates in Barns­ley. Al­lan Fin­lay, di­rec­tor of the busi­ness, says: “A pho­to­graph from an el­e­vated per­spec­tive cre­ates an ex­tra di­men­sional view, which suc­cess­fully com­mu­ni­cates so much more about a prop­erty to a prospec­tive buyer.”

John es­tab­lished El­e­vated Mast Pho­tog­ra­phy in 2008, hav­ing left a suc­cess­ful ca­reer in man­age­ment. His aim was to bridge the gap in the mar­ket be­tween the lim­i­ta­tions of agency in-house pho­tog­ra­phy and the ex­pense of com­mer­cial pho­tog­ra­phers with costly stu­dios.

Visit www.el­e­vat­ed­mast pho­tog­ra­phy.com

WORDS OF WIS­DOM: Kevin McCloud.

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