Helen Green Design Limited: 020 7352 3344/www. helengreendesign.com
Target Living: 020 7351 7588/www.targetliving.com
Joanna Trading: 020 7730 0693/www.joannatrading. com
Katharine Pooley: 020 7584 3223/www.katharinepooley. com
Kelly Hoppen: 020 7471 3350/www.kellyhoppenretail. com wood in smoky shades, volcaniccoloured stones, textured leathers, lacquers and metallics, particularly bronze, she says.
Our enthusiasm for design eras of the past, such as the Fifties, shows no sign of waning, Bernerd adds, and investment in art will continue to increase.
Designer Kelly Hoppen says: “People are still feeling bruised by the economic recession and nervous of the future, so our desire will be for nurturing spaces.
“Nowadays, our homes aren’t there to say how much we have, but how happy and comfortable we are in the most chic way possible.”
Hoppen identifies a continuing trend for what she describes as a ‘linear shabby chic’ look with homes combining a relaxed lived-in style with a definite chic edginess.
“This isn’t a squashy, rustic country look, it’s still very city, but with a softer edge and defining lines which are pure and clever.”
Textured wallpapers will dress walls seductively, sofas will be rounder and deeper in style and carpets in thick pile and pattern will add another layer of comfort.
Neutrals, Hoppen insists, will remain the most successful base palette but increasingly they’ll be enhanced and enlivened by colour in accessories and art.
“I think we’ll continue to see the modern marriage of vintage pieces displayed with streamlined contemporary ones that bring character and interest to spaces,” she says.
“The fashion for hard surfaces such as chrome is waning and instead, lacquered pieces will predominate and bring lustre, sheen and essential luxury into rooms.”
Lighting is also key to successful schemes, she says. Hidden and concealed lighting helps build ambience and great effects can be conjured with massive vintage or modern lighting hanging above tables.
Hoppen’s Home Style App is available to download from the App Store for the iPhone and iPod touch, priced £4.99. Visit from www.itunes.com/appstore
Designer Katharine Pooley believes global influences are increasingly playing a role in homes.
“The world is becoming smaller as we’re able to travel farther afield and people are becoming more aware of the variation of the beauty and design of other cultures.”
The revival of pastel shades such as baby blues, sea blues, pinks and mauves will continue into 2011, she forecasts, and dense brown shades will lose their appeal.
Pooley insists: “It’s important not to overlook the ‘wow’ factor.”
Texture and quality are watchwords for next year as people realise the enormous amount of creative