Bring out the best in your prop­erty be­fore buy­ers view it

Yorkshire Post - Property - - PROPERTY - Tony Wright

WHILE im­age isn’t ev­ery­thing, there’s no deny­ing that first im­pres­sions count when it comes to mar­ket­ing and sell­ing prop­erty and so the col­lab­o­ra­tion be­tween es­tate agent and ven­dor to present the prop­erty in its best light is cru­cial.

This is the time of year when, with ex­tended day­light hours, homes will prob­a­bly look their best both in­side and out, so many agents who have taken on in­struc­tions over the win­ter months which have not sold yet, will be look­ing to see if a new set of sum­mer pho­to­graphic im­ages will give a value-for-money boost to the mar­ket­ing.

In the pre­mium homes mar­ket, high-end es­tate agents com­mis­sion pro­fes­sional pho­tog­ra­phers when the in­struc­tion is taken, what­ever the sea­son, and there are spe­cial­ist prop­erty pho­tog­ra­phers who know how to get the best out of a prop­erty in any weather.

With spe­cial­ist equip­ment and light­ing, these pho­tog­ra­phers can frame a room as if it’s a stu­dio shot. But there are strict rules to which they ad­here in terms of how a prop­erty can be rep­re­sented in im­ages and brochures and web­sites and so it re­ally is the case that the cam­era can never lie in this in­stance.

What a pro­fes­sional ap­proach can do is bring out the best in the prop­erty and ven­dors play their part in this pro­fes­sional pre­sen­ta­tion too, es­pe­cially when it comes to the great out­doors.

There’s no deny­ing that gar­dens look at their best at this time of year and can be pre­sented as an ex­tra room out­doors and they do add value to a prop­erty. First im­pres­sions of a prop­erty are vi­tal – it is thought that peo­ple make up their minds within the first 30 sec­onds of a view­ing so hav­ing “kerb ap­peal” is cru­cial. Make sure the front of your prop­erty is look­ing fresh, clean and wel­com­ing. A lick of paint on the wood­work and buff­ing up the metal work can make a real dif­fer­ence.

With the rest of the gar­den, it’s a ques­tion of scale and ap­pro­pri­ate­ness to the prop­erty and its tar­get mar­ket. A small, well-main­tained gar­den can be just as at­trac­tive as sweep­ing lawns and a pony pad­dock to the right buyer, but tidi­ness is the watch­word. In a fam­ily prop­erty, the gar­den needs to show how it com­ple­ments the home with de­fined ar­eas for play equip­ment and a sep­a­rate area from which the grown-ups can re­lax and su­per­vise. Gaze­bos, pad­dling pools and hot tubs do not im­press in a postage-stamp­sized lawn. Rust­ing bar­be­cue kit or ne­glected gar­den fur­ni­ture are also a no-no. Sheds and fences must look se­cure and well main­tained. Pet de­posits should be re­moved from any ar­eas where view­ers might tread. If it’s win­ter, there should be no piles of rot­ting leaves.

Within the home it is some­times easy to over­look the clut­ter and per­sonal knick-knacks. By defin­ing the rooms as to their orig­i­nal use and tak­ing away any un­nec­es­sary fur­ni­ture or ac­ces­sories, a po­ten­tial buyer will be able to vi­su­alise more eas­ily how the prop­erty could be adapted to their needs.

The same goes for bright colours and un­usual tastes. If your liv­ing room is painted bright green with lemon coloured fur­ni­ture, you might want to think about ton­ing down the wall­pa­per and neu­tral­is­ing the space.

While your an­cient poo­dle might be part of the fam­ily, not ev­ery­one likes pets, so make sure you keep them un­der con­trol dur­ing a view­ing. Don’t for­get to de­odorise any doggy smells and de-fluff all the fur­ni­ture.

Re­mem­ber that kitchens and bed­rooms sell a prop­erty. A bed­room adds more value than a study or store­room so make sure ev­ery bed­room in­cludes a bed. Like­wise, if you have bulky fur­ni­ture in a small bed­room, con­sider re­plac­ing it to cre­ate a sense of space. You can hire re­place­ment fur­ni­ture to match your colour scheme if you don’t want to in­vest in new. The key to prop­erty pre­sen­ta­tion is to cap­ture it look­ing its best.

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