Outdoing thy neighbour
HOME owners spend a small fortune to keep up with the Joneses, research from Magnet Kitchens has revealed.
The study shows that in the last five years, British households have invested an average of £17,810 on home improvements, which equates to over £3,500 per year.
A quarter of householders have gone even further, spending between £20,000 and £40,000 on sprucing up their homes. Most money has been spent on kitchens and sitting rooms.
The reason for all the spending can be attributed to the growing rivalry between neighbours, with 68 per cent of householders admitting to becoming more and more competitive with neighbours every year.