Downturn boosts nesting instincts
A EUROPEAN survey by Kingfisher, owners of B&Q, shows that home improvement is a bigger priority than holidays for most people and 52 per cent of households aim to live in their home for at least 10 years.
Kingfisher CEO Ian Cheshire says: “What is clear is that the home really is where the heart is for consumers across Europe.
“Households are planning to spend the same or more on home improvement in the coming year, but their motivations have changed. The ‘do it up and sell it on’ property ladder approach that was evident in some countries during the economic boom years has moved towards a more emotional emphasis on creating a better home in order to enjoy a better quality of life.”