Down­turn boosts nest­ing in­stincts

Yorkshire Post - Property - - PROPERTY -

A EURO­PEAN sur­vey by King­fisher, own­ers of B&Q, shows that home im­prove­ment is a big­ger pri­or­ity than hol­i­days for most peo­ple and 52 per cent of house­holds aim to live in their home for at least 10 years.

King­fisher CEO Ian Cheshire says: “What is clear is that the home really is where the heart is for con­sumers across Europe.

“House­holds are plan­ning to spend the same or more on home im­prove­ment in the coming year, but their motivations have changed. The ‘do it up and sell it on’ prop­erty lad­der ap­proach that was ev­i­dent in some coun­tries dur­ing the eco­nomic boom years has moved to­wards a more emo­tional em­pha­sis on cre­at­ing a bet­ter home in or­der to en­joy a bet­ter qual­ity of life.”

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