Au­dio pens point way for view­ers

Yorkshire Post - Property - - PROPERTY -

REDROW Homes is writ­ing it­self into the in­dus­try’s his­tory books with the use of spe­cial au­dio pens to help buy­ers ap­pre­ci­ate its show homes.

Redrow is be­lieved to be the first UK house­builder to in­tro­duce the pens in a bid to en­hance the vis­i­tor ex­pe­ri­ence.

Po­ten­tial cus­tomers who pre­fer to look around a show home in their own time can use the pen and in­ter­ac­tive map to guide them around the show home.

They’ll hear in­for­ma­tion about the prop­erty, its fix­tures and fit­tings and some of the brand names fea­tured, all ac­com­pa­nied by a back­drop of sound ef­fects de­signed to help cus­tomers imag­ine them­selves liv­ing in the prop­erty; from the sounds of cook­ing to glasses clink­ing.

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