Audio pens point way for viewers

REDROW Homes is writing itself into the industry’s history books with the use of special audio pens to help buyers appreciate its show homes.

Redrow is believed to be the first UK housebuilder to introduce the pens in a bid to enhance the visitor experience.

Potential customers who prefer to look around a show home in their own time can use the pen and interactive map to guide them around the show home.

They’ll hear information about the property, its fixtures and fittings and some of the brand names featured, all accompanied by a backdrop of sound effects designed to help customers imagine themselves living in the property; from the sounds of cooking to glasses clinking.