Seek style in the aisles
SUPERMARKET CHIC: With the new spring/ summer ranges having arrived in store, Gabrielle Fagan selects the hottest trends.
F you go down to the supermarket today you’re sure of a big surprise – a trolley full of designer-style homewares at purse-friendly prices.
In the past five years, supermarkets have raised their interiors game, stocking furniture and accessories any high street store would be proud of – at prices many retailers cannot match.
It gets especially hard to keep focused on the weekly food shop in March, when the new spring and summer collections hit the stores. Hot off the conveyor belt for this year are ranges inspired by the most fashionable looks – Wild West, romantic, coastal, floral, cool retro and country.
Homewares have played a role in Sainsbury’s stores for 12 years, with online shopping available since 2008. The brand has steadily established a reputation for impressive ranges that don’t easily date.
“We’re inspired by developments across