HARK­ING BACK TO THE ‘SWING­ING SEV­EN­TIES’

Yorkshire Post - YP Magazine - - Front Page -

THE two Swedish dolly birds don’t put in an ap­pear­ance un­til 20 min­utes into City on the Move. But they’re worth wait­ing for. They groove it at a disco; they wan­der the woods in their mini-skirts; they lounge on their ho­tel beds in flimsy night­ies. Truly, as the voice-over says: “The Sheffield of the Sev­en­ties swings.”

It was 1971, the mood was buoy­ant, and a bright new head of pub­lic­ity called Peter Wigley had re­cently been ap­pointed.

He de­cided that Sheffield needed a pro­mo­tional film to show peo­ple that it wasn’t, as he put it, “in the mid­dle of a bar­ren waste­land”. The re­sult was a re­lent­lessly up­beat half-hour as­sur­ing the world that, put sim­ply, Sheffield was the best place in it.

Be­tween shots of ap­ple blos­som and beds of tulips, the film, which can be seen as part of Jo Peel’s ex­hi­bi­tion, showed a city brim­ming with con­fi­dence.

The film did the rounds of con­fer­ence halls and com­mu­nity cen­tres, but af­ter 10 years it was pen­sioned off. As the old in­dus­tries de­clined, the city on the move had stalled.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.