Phone Shop Idol

BBC2, 10PM

Yorkshire Post - YP Magazine - - Front Page -

New se­ries. Bri­tain’s mo­bile phone sales force bat­tle it out in ‘Shop Idol’, an an­nual in­dus­try com­pe­ti­tion, in a test of their tech­ni­cal knowl­edge, cus­tomer ser­vice and sales skills. Over six months, the sales­peo­ple will take part in com­pet­i­tive heats presided over by three judges, with the win­ner re­ceiv­ing a fast-tracked ca­reer. In the first edi­tion, the most am­bi­tious phone shop staff are se­lected to rep­re­sent their com­pany. Their cus­tomer ap­proach is then tested in a se­cretly filmed visit in the first chal­lenge, the Mys­tery Shop.

Call wait­ing: Chris­tian Azolan is among the judges.

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