Phone Shop Idol
New series. Britain’s mobile phone sales force battle it out in ‘Shop Idol’, an annual industry competition, in a test of their technical knowledge, customer service and sales skills. Over six months, the salespeople will take part in competitive heats presided over by three judges, with the winner receiving a fast-tracked career. In the first edition, the most ambitious phone shop staff are selected to represent their company. Their customer approach is then tested in a secretly filmed visit in the first challenge, the Mystery Shop.
Call waiting: Christian Azolan is among the judges.