Memory lane hits catwalk
As Yorkshire-based retroglamour label the House of Foxy opens in Harrogate, Stephanie Smith talks to founder Clare Quartermaine about why vintage matters.
In a lightning-speed world of uncertainty and chaos, the land of vintage and nostalgia offers for many fashion lovers a haven and an escape, a place where they can feel calmed and inspired by the style of bygone days. “The historian Kate Williams has been talking about the rise of nostalgia, because technology is so fast, the demands of modern life are so fast, that people are looking back to a simpler way of life again,” says Clare Quartermaine, founder of Elland-based vintage-inspired fashion label the House of Foxy.
“We’re bombarded with information all the time. There are fluctuations as to which era is most in vogue, but there is a plethora of subject matter, with mini trends within the vintage trend, and it all coexists within fashion.”
Despite the gloominess surrounding Brexit, people are continuing to find optimism within the vintage scene and retro style – and that has been very good for business.
“Yes, we have ups and downs like everybody else, and yes, there is a contingent of people who still just want cheap and cheerful fashion, but I think people are getting tired of that,” says Clare.
“I think they want something more long-lasting, that makes them feel