What it takes to be an ambassador
Horse riding is one of the biggest sports in the country. Badminton and Burghley horse trials were in the top 10 of the most attended sports events in 2017, attracting over 150,000 spectators each, so standing out from the crowd to potential sponsors may seem daunting. The good news is you don’t have to win four-star events to be in with a chance. You don’t even need to compete. “We look for someone who’s enthusiastic about equestrianism,” says Heidi Love, marketing manager at Fieldhouse Riding Equipment. “That can be anything from competing, to regularly attending equestrian social events or being actively involved in your local riding club. You might even work in the equestrian trade and wear our products as part of your job.” “You don’t necessarily even need to have your own horse,” adds Lucy Higginson, editor at Harry Hall. “Just ride regularly and be busy in the equestrian world — anything that shows your enthusiasm.” Think about which brands you wear or use most and target these for sponsorship. “All of our brand ambassadors genuinely love and use our products. This is vital,” says Lucy. “We’re keen to get meaningful feedback about products that we send our brand ambassadors, as it’s so helpful for creating products for equestrians to use.”
Brands love riders who are enthusiastic equestrians