PLESKACH V. L., ZATONATS’KA T. G., OLEKSYUK L. V.

Economy of Ukraine (Ukrainian) - - Contents - V. L. PLESKACH, Professor, Doctor of Econ. Sci., Head of the Department of Applied Information Systems Taras Shevchenko National University of Kyiv, T. G. ZATONATS’KA, Associate Professor, Doctor of Econ. Sci., Professor of the Department of Economic Cybe

– Problems of e commerce development in Ukraine

Analysis of various types of ensuring the functioning of the e commerce sphere has been carried out. Composition of the basic infrastructure elements and trends of e trade as a type of e commerce, as well as its advantages and disadvantages, are highlighted. Models of institutional regulation of e commerce with the emphasis on the role of the European model are described. The problems hindering the development of e commerce are identified. Appropriate recommendations for development of e commerce in Ukraine are provided. Keywords: e commerce, e trade, state policy in the field of the e trade consumer rights.

© Плескач Ва­лен­ти­на Ле­о­ні­дів­на (Pleskach Valentyna Leonidivna), 2017; e mail: v_pleskach@ukr.net; © Затонацька Те­тя­на Ге­ор­гі­їв­на (Zatonats’ka Tetyana Georgiivna), 2017; e mail: tzatonat@ukr.net; © Олексюк Лі­лія Ві­та­лі­їв­на (Oleksyuk Liliya Vitaliivna), 2017; e mail: lylyaol7@gmail.com.

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