PLESKACH V. L., ZATONATS’KA T. G., OLEKSYUK L. V.
– Problems of e commerce development in Ukraine
Analysis of various types of ensuring the functioning of the e commerce sphere has been carried out. Composition of the basic infrastructure elements and trends of e trade as a type of e commerce, as well as its advantages and disadvantages, are highlighted. Models of institutional regulation of e commerce with the emphasis on the role of the European model are described. The problems hindering the development of e commerce are identified. Appropriate recommendations for development of e commerce in Ukraine are provided. Keywords: e commerce, e trade, state policy in the field of the e trade consumer rights.
© Плескач Валентина Леонідівна (Pleskach Valentyna Leonidivna), 2017; e mail: email@example.com; © Затонацька Тетяна Георгіївна (Zatonats’ka Tetyana Georgiivna), 2017; e mail: firstname.lastname@example.org; © Олексюк Лілія Віталіївна (Oleksyuk Liliya Vitaliivna), 2017; e mail: email@example.com.