СПЕЦИФИКА РЫНКА МОТОРНОГО СТРАХОВАНИЯ В ЭСТОНИИ
Andres Piirsalu Executive Board Member LKF (Estonian motor bureau and motor insurance guarantee fund)
Андрес Пийрсалу с 2007 года - член Правления и страхового фонда (LKF) в Таллинне (Эстония). В сферу его обязанностей входит управление рисками и финансами,перестрахование,
предотвращение потерь и аналитика. С 2007 года он также является членом Исполнительного совета Эстонской страховой
ассоциации (EKsL), а с 2009 года - член Совета Таганфодского государственного гарантийного фонда финансовых услуг.
До 2007 года работал бизнес-контролером Swiss Re в Цюрихе. Имеет степень магистра гуманитарной географии в Тартуском университете в Эстонии.
В статье дан подробный анализ состояния моторно-транспортного состояния рынка Эстонии. Четко в цифрах и фактах рассмотрены факторы колебания рынка,связанные с внутренними и внешними факторами. Даны характеристики эффективных управленческих решений.
ESTONIAN MOTOR INSURANCE MARKET SPECIFICITIES
At the end of first half 2018 the Estonian motor insurance market earned a small technical profit after several years of negative technical result. This is very much driven by a strong price increase already since 2016. Average annual insurance premium is currently on the level of 139 euros which means 15% increase on a yearly basis. During the substantial period of time the price increase did not
cover growing exposures- as it is quite common, periods of economic growth will increase traffic density and the loss density as a result. Also, despite substantial price increases durign several years also the weather situation played a role in reducing motor insurers performance a bit. Sot it happened that only year 2018 may mark a turnaround in the Estonian motor insurance business performance. The question is, fo how long because Estonian society, economy and insurance business including motor insurance are heavily digitalized. In practice it means that despite the number of competitors (10 insurers) is not comparable to the big markets, we have a lot of transparency and efficiency in the business.
For instance each and every insurer nowadays has its own site where the customer can buy insurance policy in few minutes time. In addition, in order to help our customers in choosing the right provider we have opened a site on our own webpage ad finally there are also several aggregators in the market.
Online insurance sales in general is booming and this applies also on motor insurance business. One supporting factor which helps to make deals as well as in the claims handling is e- state environment (in case of interest one may visit https://eestonia.com/ for instance). In practical terms in the sales transaction person can sign all the necessary documents electronically with his/ her personal digital ID. E- signature made by personal digital ID is legally valid and widely used. The same personal digital ID helps in a very different ways to make an economy and society a very efficient down to the eelections, where Estonia was pioneering in the world in 2005. Personal digital ID was introduced in Estonia in 2001.
The same e- state environment helps a lot also in claims handling and other less important activities like combating with the insurance fraud for instance. In the area of motor insurance claims handling insurers have limited access to the governmental databases environment called X- tee. Much of the necessary inromation about the vehicles, persons, taxation etc. etc is available there for the sake of efficient claims handling.
Also there is a market standard software implemented for vehicle repair works called CABAS which is somehow an analogue to the elsewhere better known software called Audatex.
All-in-all both elements above plus the market best practice helps to reduce the time and costs spent on claims handling close to the minimum. In case of typical claims the handling takes couple of days maximum and practically without substantial human intervention.
If to add to the list also a long list of various public services provided by LKF as a motor insurance bureau and as an administrator of central motor insurance database plus the expremely successful mediation system, there is no more surprise that Estonian insurance industry has a very good image within the society.
We are really very proud about the decision made in 2011 by Estonian insurance community to introduce insurance discpute mediation body to the market, where all clients can approach free of charge with their complaints against insurance company. This is a real success story for us. First of all because it helps to reduce number of client complaints well under control and provides also an input to the insurers in the question, where are the areas for improvement in their services.
When to speak about the future trends in our market we expect in the financial side to see a period of profitability for some time but in front of us there are several new challenges. This is not unique compared to any other motor insurance market but just to mention, where are our main concerns regarding the future of Estonian motor insurance business. First of all we need to reorganise ourselves in order to be prepared for the appearance of self- driving cars on our streets. This change does not mean an end to the traditional motor insurance business but it will change whe way this business is done substantially.
Another challenge is permanent claims inflation in respect of bodily injuries. When we look, how much compensation was paid for the same injury say, 10, 15 years ago and how much the insurance industry shall pay now we see the difference in times. We can not stop this process but need to have a good control on it in order to make right underwriting decisions.
Third challenge, specific to the EU relates to the new motor insurance directive project in the pipeline. Some of the ideas around this project may increase the costs for European insurers tremendously but the effect is slow and this makes us even more concerned. In particular we are specifically concerned abotu the plan to change the system of central guarantee funds from current host- based to the home- based system. In contrary to the current situation where the guarantee fund in particular country needs to take care of the motor insurance customers in that particular country there is an idea around according to which the guarantee fund in the country where mother company is located needs to take care of all customers the inernational insurance goup has all over the EU territory. This will bring huge costs to the insurance companies in all over Europe after some time from the new regulation implementation.