The m-agri mobile app: the key to grow small farming in Ukraine
Ukraine is an agricultural country. We have huge potential, if we use our farmland wisely, in a civilized, modern, technological and environmentally friendly way. We need to put our knowledge, experience, technology, finance, and time to realize this potential. The m-agri app from Kyivstar is an example of such investments. It is intended to become a platform that will help raise the level of Ukrainian farms and make their products competitive not only in our own market, but also in the European markets. In early summer, Kyivstar, Ukraine's largest mobile operator, launched a new mobile application called m-agri, which was developed with the support of the Ministry of Agrarian Policy and Food of Ukraine. This product is designed for small farms, and its main task is to help farmers get relevant and useful information for their business. A er all, a lack of information o en hinders the development of farms – it is difficult for small farmers to compete with big agroholdings that have a whole staff of professionals, technology and access to information and trade resources. Recognizing this, we decided to offer small farmers an alternative - a mobile "all in one" assistant, which fits in your pocket and is always at hand.
For now our application has seven main sections:
News: general, livestock, crop production, technology, and government; Prices: wholesale and retail market prices for products in different regions; Weather: current, hourly and daily forecasts Data base: access to information about animal and plant diseases, pesticides, seeds and plants; pests, etc; Finance: currency exchange rates and convenient converter; Smart Assistant: online consultations with qualified agricultural experts • Messages, circulars, and notifications. The functions of m-agri are still being developed, and will be further supplemented with the financial services that are in most demand – non-cash payments, credit facilities, etc., as well as a trading platform where it will be possible to sell goods and buy products from other sellers. Our application will allow farmers not only to raise their level of knowledge and apply the best world practices on their farms, but will also open up new markets for them. Their products will become competitive as European standards to quality and ecology, product traceability can be applied to them. As a result, farmers will be able to export their goods to new markets. That will mean new opportunities for growth and business development. It is also important to say that it is not just farmers that will find this application useful – large agroholdings made up of lots of small farms, as well as vendors, suppliers, banks, insurance companies, and carriers will find it interesting too. With the help of m-agri, it is easy to set up a convenient direct channel for communication between a holding and its farmers. You can send a group of subscribers quick messages, provide consultations and give professional support, and have your own hotline in 24/7 mode. Today Kyivstar is discovering the experiences of m-agri users and is continuing to develop the app. It is currently available for installation on smartphones running the Android operating system.