The m-agri mo­bile app: the key to grow small farm­ing in Ukraine

Kyiv Post Legal Quarterly - - Agricultura - By Eu­gene Krazhan, В2В di­rec­tor of Kyivs­tar:

Ukraine is an agri­cul­tural coun­try. We have huge po­ten­tial, if we use our farm­land wisely, in a civ­i­lized, mod­ern, tech­no­log­i­cal and en­vi­ron­men­tally friendly way. We need to put our knowl­edge, ex­pe­ri­ence, tech­nol­ogy, fi­nance, and time to re­al­ize this po­ten­tial. The m-agri app from Kyivs­tar is an ex­am­ple of such in­vest­ments. It is in­tended to be­come a plat­form that will help raise the level of Ukrainian farms and make their prod­ucts com­pet­i­tive not only in our own mar­ket, but also in the Euro­pean mar­kets. In early summer, Kyivs­tar, Ukraine's largest mo­bile op­er­a­tor, launched a new mo­bile ap­pli­ca­tion called m-agri, which was de­vel­oped with the sup­port of the Min­istry of Agrar­ian Pol­icy and Food of Ukraine. This prod­uct is de­signed for small farms, and its main task is to help farm­ers get rel­e­vant and use­ful in­for­ma­tion for their busi­ness. A er all, a lack of in­for­ma­tion o en hin­ders the de­vel­op­ment of farms – it is dif­fi­cult for small farm­ers to com­pete with big agro­hold­ings that have a whole staff of pro­fes­sion­als, tech­nol­ogy and ac­cess to in­for­ma­tion and trade re­sources. Rec­og­niz­ing this, we de­cided to of­fer small farm­ers an al­ter­na­tive - a mo­bile "all in one" as­sis­tant, which fits in your pocket and is al­ways at hand.

For now our ap­pli­ca­tion has seven main sec­tions:

News: gen­eral, live­stock, crop pro­duc­tion, tech­nol­ogy, and gov­ern­ment; Prices: whole­sale and re­tail mar­ket prices for prod­ucts in dif­fer­ent re­gions; Weather: cur­rent, hourly and daily fore­casts Data base: ac­cess to in­for­ma­tion about an­i­mal and plant dis­eases, pes­ti­cides, seeds and plants; pests, etc; Fi­nance: cur­rency ex­change rates and con­ve­nient con­verter; Smart As­sis­tant: on­line con­sul­ta­tions with qual­i­fied agri­cul­tural ex­perts • Mes­sages, cir­cu­lars, and no­ti­fi­ca­tions. The func­tions of m-agri are still be­ing de­vel­oped, and will be fur­ther sup­ple­mented with the fi­nan­cial ser­vices that are in most de­mand – non-cash pay­ments, credit fa­cil­i­ties, etc., as well as a trad­ing plat­form where it will be pos­si­ble to sell goods and buy prod­ucts from other sell­ers. Our ap­pli­ca­tion will al­low farm­ers not only to raise their level of knowl­edge and ap­ply the best world prac­tices on their farms, but will also open up new mar­kets for them. Their prod­ucts will be­come com­pet­i­tive as Euro­pean stan­dards to qual­ity and ecol­ogy, prod­uct trace­abil­ity can be ap­plied to them. As a re­sult, farm­ers will be able to ex­port their goods to new mar­kets. That will mean new op­por­tu­ni­ties for growth and busi­ness de­vel­op­ment. It is also im­por­tant to say that it is not just farm­ers that will find this ap­pli­ca­tion use­ful – large agro­hold­ings made up of lots of small farms, as well as ven­dors, sup­pli­ers, banks, in­sur­ance com­pa­nies, and car­ri­ers will find it in­ter­est­ing too. With the help of m-agri, it is easy to set up a con­ve­nient di­rect chan­nel for com­mu­ni­ca­tion be­tween a hold­ing and its farm­ers. You can send a group of subscribers quick mes­sages, pro­vide con­sul­ta­tions and give pro­fes­sional sup­port, and have your own hot­line in 24/7 mode. To­day Kyivs­tar is dis­cov­er­ing the ex­pe­ri­ences of m-agri users and is con­tin­u­ing to de­velop the app. It is cur­rently avail­able for in­stal­la­tion on smart­phones run­ning the An­droid op­er­at­ing sys­tem.

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