101 Things to Do (Maui) - - Land Diversions -

It may seem strange, but ALOHA WEAR is more than that crazy flo­ral-pat­tered shirt your un­cle loves to wear to cook­outs. Here in Hawai‘i, you'll find a wide range of apparel that fall into the “aloha wear” cat­e­gory, or what some peo­ple may call “HAWAI­IAN SHIRTS.”

There are those shirts, yes, but there are also other shirts that are ac­tu­ally worn and ac­cepted as busi­ness at­tire. These typ­i­cally are a lit­tle more tai­lored-look­ing and come in muted prints called “re­verse print” aloha shirts.

There's also some­thing stylish for (women). In place wahine of the stereo­typ­i­cal mu‘umu‘u,

(lo­cal) ladies may wear kama‘aina a dress with a more mod­ern sil­hou­ette that fea­tures an “aloha” or “Hawai­ian” print. You'll also find the print on ac­ces­sories such as hand­bags, caps, etc.

Some com­pa­nies even pro­duce en­tire lines of clothes so that ev­ery mem­ber of the fam­ily can wear the same print—four­legged mem­bers in­cluded!

HILO HAT­TIE is a Hawai­ian re­tail in­sti­tu­tion that has de­vel­oped a dis­tinct style of do­ing busi­ness since its hum­ble be­gin­nings in 1963. Walk into a Hilo Hat­tie store and ex­pect to be greeted with free shell . Next thing you'll no­tice is lei rack af­ter rack of HAWAI­IAN-STYLE APPAREL— a vir­tual sea of flow­ered fab­rics in sizes rang­ing from in­fant to 5XL. The de­part­ment store is the world's largest man­u­fac­turer of Hawai­ian and ca­sual apparel and pro­duces its own GOURMET FOOD ITEMS— can­dies, jams and jel­lies, cook­ies, syrups and dress­ings—as well. Hilo Hat­tie also car­ries a line of gift items. Hilo Hat­tie can be found in THE OUT­LETS OF MAUI. FREE SHOP­PING

SHUT­TLES from most ho­tels run 365 days a year. You can also find aloha wear in re­tail­ers around the is­land. See “IN­DULGE IN RE­TAIL THER­APY” for shop­ping sug­ges­tions.

For other made-in-Maui finds, visit MAUI TROP­I­CAL PLAN­TA­TION. Its COUNTRY STORE is jam-packed with is­land-crafted sou­venirs, Maui-grown goods, cof­fee, jew­elry, crys­tals and more—ideal for your loved ones back home!

HILO HAT­TIE (808) 667-7911 THE OUT­LETS OF MAUI (808) 661-8277 KI­HEI KALAMA VIL­LAGE (808) 879-6610 MAUI CLOTH­ING COM­PANY (808) 875-0308 MAUI MALL (808) 871-1307 MAUI TROP­I­CAL PLAN­TA­TION (808) 244-7643

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