Hackensack High alumnae show how to be Two Fit Moms
Masumi Goldman and Laura Kasperzak are “Two Fit Moms” who embody everything ambitious young women want – they are beautiful, fit, smart and savvy about running their rapidly expanding online yoga instruction and general fitness business of the same name.
These best friends met freshman year at Hackensack High School and hit it off immediately. After graduation in 1995, Goldman headed off to M.I.T. where she majored in chemistry before working on Wall Street as an analyst. Kasperzak joined the workforce right from high school while developing a serious interest in yoga and photography. Both women married and had children. Meanwhile, the stars were aligning just right to bring them together as business partners to launch the Two Fit Mom’s website in 2013.
Two Fit Mom’s exponential growth on the Internet happened almost by accident – at least in the beginning. Kasperzak’s young niece had asked to be followed on Instagram, the popular online photo-sharing site. Kasperzak agreed to try it and liked the site right away. One day, the former gymnast decided to post some photos showing herself doing complicated yoga poses broken down into steps. Much to her surprise, she started developing a steady stream of followers who wanted to learn her signature inversion moves. Most of them were complete strangers. She now has more than 1 million followers.
Seeing the commercial possibilities behind the almost instant popularity, Goldman and Kasperzak put their minds together to develop their website. Goldman had already been drawn into yoga by her friend as a way to help with a nagging physical problem. She was recovering from a series of autoimmune flare-ups that affected her joints and tendons and caused her to lose mobility in her hips. The yoga helped increase flexibility and improved mobility throughout her body. She and Kasperzak are both certified yoga instructors now.
They may not have dreamed back in high school that they would form a business partnership in their 30s, but they aren’t too surprised it happened.
“We realize how important it is to have such a longstanding history and friendship when launching a new business,” says Goldman.
“There’s no awkward period of getting to know one another,” Kasperzak adds. “We know each other’s strengths and weaknesses and we allocate our work to best utilize those characteristics.”