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Accounting Today - - Contents - From page 35


chief mar­ket­ing of­fi­cer at St. Louis-based An­ders CPAS + Ad­vi­sors.

To that end, the firm has crafted a web-based tax re­form re­source cen­ter, in­clud­ing videos of An­ders’ ex­perts ex­plain­ing var­i­ous top­ics.

“We did it in a way that you can take it apart, ques­tion by ques­tion,” said Erbs. The re­source cen­ter can be viewed on the firm’s web­site, or on Face­book, Youtube or Linkedin.

“In ad­di­tion, we’ve been blog­ging about tax re­form all the time,” said Erbs. “An­ders pro­fes­sion­als have spo­ken at dif­fer­ent law firms, women-owned busi­nesses and in­dus­try-spe­cific groups,” she said. “We break [the leg­is­la­tion] down into what makes the most sense to the au­di­ences.”

“These ac­tiv­i­ties not only gain new clients, they ce­ment our bonds with ex­ist­ing clients,” Erbs said. “They know that we un­der­stand this and have peo­ple work­ing to ad­vise them for the best re­sults, and to take ad­van­tage of the op­por­tu­ni­ties this will af­ford them.”

Ac­count­ing firm Boyer & Rit­ter has reached out to one of its core spe­cial­ties, auto deal­er­ships, in a unique way, by co-au­thor­ing a com­pre­hen­sive guide to tax re­form.

“Auto deal­er­ships com­prise about 30 per­cent of our prac­tice,” said Bob Mur­phy, CEO of the firm. “[The Na­tional Au­to­mo­bile Deal­ers As­so­ci­a­tion] asked us to pro­vide pro­fes­sional sup­port as one of three firms to pre­pare the NADA’S new guide to the Tax Cuts and Jobs Act.”

NADA com­mis­sioned the guide to as­sist deal­ers in work­ing with their tax prac­ti­tion­ers and to iden­tify po­ten­tial tax

MY plan­ning op­por­tu­ni­ties; it was dis­trib­uted

CY to more than 6,000 mem­bers of the as­so­ci­a­tion. AT

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