ESPN wants piece of bet­ting pie

Albuquerque Journal - - SCOREBOARD -

ESPN is in the same boat as ev­ery­one else in the sports in­dus­try as it tries to in­ter­pret the im­pli­ca­tions of Mon­day’s Supreme Court rul­ing open­ing the door for states to le­gal­ize bet­ting on games. But one thing was ev­i­dent Tues­day when ex­ec­u­tives spoke af­ter the an­nual “up­front” pre­sen­ta­tion to ad­ver­tis­ers in Man­hat­tan: Look for the self-pro­claimed World­wide Leader in Sports to carve out its piece of that pie.

That likely will in­clude added rev­enue from ad­ver­tis­ing and spon­sor­ships, but it also will play into ed­i­to­rial strat­egy — as it will for most me­dia out­lets.

“The space is in­ter­est­ing to us, es­pe­cially from a pro­gram­ming per­spec­tive,” ESPN’s re­cently in­stalled pres­i­dent, Jimmy Pi­taro, said, adding the net­work al­ready has dipped its toe into those wa­ters with a pod­cast cen­tered on sports bet­ting and other el­e­ments that have been “grad­u­ally weaved into our pro­gram­ming.”

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