ESPN wants piece of betting pie
ESPN is in the same boat as everyone else in the sports industry as it tries to interpret the implications of Monday’s Supreme Court ruling opening the door for states to legalize betting on games. But one thing was evident Tuesday when executives spoke after the annual “upfront” presentation to advertisers in Manhattan: Look for the self-proclaimed Worldwide Leader in Sports to carve out its piece of that pie.
That likely will include added revenue from advertising and sponsorships, but it also will play into editorial strategy — as it will for most media outlets.
“The space is interesting to us, especially from a programming perspective,” ESPN’s recently installed president, Jimmy Pitaro, said, adding the network already has dipped its toe into those waters with a podcast centered on sports betting and other elements that have been “gradually weaved into our programming.”