WALK­ING HAND IN HAND TO­WARD THE CHAL­LENGES OF THE FU­TURE

All About Italy (USA) - - Editorial -

To­day, Ital­ian style is un­mis­tak­able. It is not by ac­ci­dent that one speaks by now of Made in Italy as a brand with a strong emo­tional im­pact, highly rec­og­niz­able, uni­ver­sally ap­pre­ci­ated and sig­ni­fy­ing qual­ity. But it hasn’t al­ways been this way. It re­quired the tenac­ity of many en­trepreneurs, who were some­times held up as crazy vi­sion­ar­ies, but who, with full faith in their own ideas and in­ge­nu­ity, knew how to sell Ital­ian know-how be­yond the na­tional bor­ders.

It is a case of real so­cial phe­nom­ena that have char­ac­ter­ized en­tire eras—in cin­ema, literature and the world of ad­ver­tis­ing—ap­pear­ing an in­fi­nite num­ber of times among the most sig­nif­i­cant sym­bols of a so­ci­ety in rapid change. Names that have opened up new roads to fol­low, laid down not only by au­da­cious en­trepreneur­ship but also with cul­ture and beauty, the same foun­da­tion on which rests the con­tem­po­rary suc­cess of Italy as a guar­an­tee of qual­ity and on which we need to build in or­der to re­act and not sim­ply re­sist. A tra­di­tion com­posed of love and pas­sion, el­e­gance and sen­si­tiv­ity, ar­ti­sanal crafts­man­ship and in­no­va­tion, for whose sur­vival it is nec­es­sary to build a vi­able col­lab­o­ra­tive and vir­tu­ous plat­form ded­i­cated to the pro­mo­tion and evo­lu­tion of the Made in Italy brand abroad. Cre­at­ing a sys­tem is the key to suc­cess: co­he­sion be­tween the play­ers can ren­der the Ital­ian team truly com­pet­i­tive and win­ning. The mis­sion of All About Italy has al­ways been that of putting it­self at the ser­vice of the best that our coun­try can of­fer in or­der to pro­mote it and make it known to an ev­er­greater de­gree on the in­ter­na­tional stage.

Co-ed­i­tor & Vice Pres­i­dent Paolo Del Panta

Ed­i­tor in Chief Franco Del Panta

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