WALKING HAND IN HAND TOWARD THE CHALLENGES OF THE FUTURE
Today, Italian style is unmistakable. It is not by accident that one speaks by now of Made in Italy as a brand with a strong emotional impact, highly recognizable, universally appreciated and signifying quality. But it hasn’t always been this way. It required the tenacity of many entrepreneurs, who were sometimes held up as crazy visionaries, but who, with full faith in their own ideas and ingenuity, knew how to sell Italian know-how beyond the national borders.
It is a case of real social phenomena that have characterized entire eras—in cinema, literature and the world of advertising—appearing an infinite number of times among the most significant symbols of a society in rapid change. Names that have opened up new roads to follow, laid down not only by audacious entrepreneurship but also with culture and beauty, the same foundation on which rests the contemporary success of Italy as a guarantee of quality and on which we need to build in order to react and not simply resist. A tradition composed of love and passion, elegance and sensitivity, artisanal craftsmanship and innovation, for whose survival it is necessary to build a viable collaborative and virtuous platform dedicated to the promotion and evolution of the Made in Italy brand abroad. Creating a system is the key to success: cohesion between the players can render the Italian team truly competitive and winning. The mission of All About Italy has always been that of putting itself at the service of the best that our country can offer in order to promote it and make it known to an evergreater degree on the international stage.
Co-editor & Vice President Paolo Del Panta
Editor in Chief Franco Del Panta