A PER­FUME, A MEM­ORY, A PAS­SION

All About Italy (USA) - - Editorial -

Ex­press­ing the essence of his­tory and the nat­u­ral el­e­ments in a fra­grance, bot­tling the ephemeral grace of a sen­so­rial sug­ges­tion: this is a chal­lenge that has long aroused the pas­sions of gen­er­a­tions of mas­ter ar­ti­sans want­ing to put their ol­fac­tory abil­i­ties to the test, with the aim of cap­tur­ing the deep and au­then­tic char­ac­ter of the sur­round­ing world, from the rarest herbs to the brini­est sea wa­ter, in such a way as to recre­ate the ex­pe­ri­ence of a jour­ney with eyes closed, let­ting one­self be cra­dled by the sug­ges­tive sweetness of a mem­ory that af­fects both the body and the mind. In Italy in par­tic­u­lar, the art of per­fumery, com­bin­ing al­chem­i­cal knowl­edge and pa­tient science, has over time reached lev­els of ex­cel­lence and qual­ity that are uni­ver­sally rec­og­nized thanks to the al­most re­li­gious ded­i­ca­tion of pro­fes­sion­als who have suc­ceeded in sketch­ing with the sense of smell a panorama of sto­ries and path­ways of the soul that en­close the sin­cer­est char­ac­ter of the Mediter­ranean, with its is­lands, its forests, its beaches and its coasts, its crys­talline wa­ters and its cen­turies of tra­di­tion never dragged down by pom­pos­ity but glo­ri­ously pro­jected into the fu­ture.

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