FEELING AT HOME, FAR FROM HOME
Well-appointed villas, perfect in every detail, in which to pass a vacation free of burdens. Giorgio Cinque has chosen to provide this as a profession in his native Sardegna: offering his guests enchanting places in which to spend the perfect summer.
Ah, to enjoy a vacation like this! When Giorgio Cinque, an entrepreneur with a formation as an architect, came up with his idea of work in Sardegna, this principle was his inspiration. Technically, he acts as a property manager, but in practice, he is able to offer his clients perfect lodgings that fulfill every requested need for passing a vacation worthy of the name. Giorgio defines himself as a passionate connoisseur of design and beautiful things, and he raised this passion to the level of profession when he became the owner of a family home in Sardegna, and wondering whether he should renovate it or sell it, decided to invest and create a functional house in Sardinian/mediterranean style but with incursions of designer objects and maximum attention to detail. Not too accustomed to spending his summer vacation on a crowded Sardegna, he took the opportunity to rent out the property in the period when everyone wanted to take time off to vacation on the island. After an initial success, some friends asked him to do the same with their houses, and in this way he created a job for himself. Obsessive care and good taste make him look after all of the homes confided by the owners as if they were his own, dedicating a great deal of attention to details— never underrated or overlooked—but also to functionality and practicality. In order to better satisfy the normal lifestyle of his guests (mostly foreigners) and guarantee a memorable stay, he arranges to organize all of the typical services of a five-star hotel: transfers to and from the airport, car rental, boat rentals, fishing charters, and hair stylists, massages and spa treatments at home, as well as yoga instructors or personal trainers.
His company prefers to call itself a “boutique” for the individual attention it offers, the personalized service that it guarantees, and the identity of the places he looks after.
How does one pass from simply owning a home to becoming a property manager capable of satisfying the needs of the most demanding traveler?
Every time I take a trip, especially a pleasure trip, or even when I simply go to the restaurant, I always find myself observing every last detail of the structure in which I find myself, without
even being aware of it. I love focusing on the architectural details, the interior design and the organization of the communal spaces as well as, naturally, the service. Unfortunately, it often happens that even the most luxurious structures overlook these details: apparently insignificant, but which when taken together can form a sort of negative sensation. Experience accumulated in the managing of my house and especially the positive feedback of friends and guests have made me understand that the model applied to my habitation could become a winning strategy and a model to apply also to the properties I administer.
You have defined your activity as a boutique: what type of services do you offer to transform the vacation into a 360° experience?
The time available for vacation is unfortunately quite limited and in that brief period one wants to do a myriad of things. So it is a shame, and a waste, to have to spend even a minimum of time researching and choosing what is best. We have already done the research into what is best, starting with an in-house concierge service worthy of a 5-star hotel, a service at the disposition of each of the properties we manage. It starts with apparently banal services, such as car rental or daily housekeeping services, and extends to more recherché services such as an in-house chef. We organize dinners in the villas with standards worthy of a multi-starred restaurant. But we don’t stop here. The yoga lessons at dawn on the beach of in the private garden are highly appreciated.
The clients who choose your homes are 90% foreigners. What do they seek in this particular mode of welcome?
Abroad everything seems a bit more difficult—in particular, when one travels with a large family or with small children. It is therefore priceless to find, among the kaleidoscopic panorama of vacation rentals, a figure who knows how to be of help from the outset, starting with the first request sent via e-mail. I find it exceedingly gratifying to be able to generate in the clients who choose to pass their vacations in the homes we manage the priceless sensation of feeling good, of feeling at home. Making the vacation as close as possible to what they imagined from the moment they reserved gives me an incomparable feeling.
Your activity succeeds in giving a soul to prestigious mansions not fully taken advantage of in their potential. What advantages does your business model produce? And what positive effects has it had on the villa owners?
The most immediate advantage is being able to have the villa occupied for a longer time than the canonical months of July and August. And this is by no means a small element for the owner. Also, one should not ignore the fact that the properties we manage are above all continuously controlled and maintained in a perfect state of efficiency. Our activity can be defined as a veritable “capital management.” In addition to the immediate advantages obtained from a greater occupation of the villas there is another, greater advantage: the correct management of the building adds to its value, and in case of any sale it will be worth much more.
The offer of your villas is progressively growing. What’s new, especially in view of the summer?
Each year new owners put their trust in us, giving us the management of their splendid properties, and this is very gratifying, but not enough. The guest must always feel at the center of our projects; guaranteeing a high standard of quality is the objective we aim for, through a careful selection of the structures we present and furnishing an ever-present service. Even if the great majority of guests don’t need particular assistance during their stay, we are always present and available to respond to any and all requests. We are always available by telephone and e-mail 7days a week around the clock, and therefore we can furnish a valid support. The guests who choose our organization know that they can count on us, that we take charge of their requests and work hard to resolve them in the best possible way, leaving them free to enjoy their vacation.
What is your relationship with Sardegna, especially with rapport to the dynamics of welcome during the tourist season?
Sardegna is my home; I have frequented it with great assiduity since I was a child. Working there can seem difficult. In reality, thanks to valid collaborators and local suppliers who have always supported me, I can transform a good part of our guests’ dreams into reality—even when the season is in full gallop.
Have you ever taken into consideration the idea of extending your activity beyond Sardegna?
Italy is a marvelous country, each corner merits being visited and seen. In particular, however, I am linked to Lake Como. Who knows? Maybe sooner or later. . .
What is “home” for you?
Spaghetti alla bottarga and a good Vermentino di Gallura. www.g5homes.com