4 PHOTOREPORTAGE

All About Italy (USA) - - Editorial - Martina Morelli

There are ob­jects that be­come iconic not be­cause they are im­posed on the pub­lic view by marketing, but be­cause they em­body an idea so se­duc­tive and eas­ily achiev­able that they are able on their own to cre­ate the nat­u­ral con­di­tions for their own du­pli­ca­tion and dif­fu­sion. This is the case with the “Gi­ant Benches” cre­ated by Chris Ban­gle, a U.S. de­signer well known for his work in the au­to­mo­bile in­dus­try and a long-time Ital­ian by adop­tion. These over­size benches, in­stalled for the first time in the con­text of the Langhe—the smooth green hills in Pied­mont that give birth to such prized prod­ucts as Barolo wine, Ro­bi­ola cheese and the rare white truf­fle of Alba—have in short time be­come an ir­re­sistible at­trac­tion for the vis­i­tors to the area. Their power? They of­fer a new per­spec­tive thanks to their di­men­sions, caus­ing the sit­ter to feel like a small child ca­pa­ble of mar­veling at the beauty of the land­scape with a new eye.

The benches are made for re­lax­ing, but in com­par­i­son to a chair or arm­chair they are large enough to wel­come one or more friends and there­fore rep­re­sent a pleas­ant so­cial ges­ture that in and of it­self car­ries a charge of pos­i­tive en­ergy. In ad­di­tion, ac­cord­ing to Chris Ban­gle him­self, “It’s a great les­son in the use of a con­tex­tual in­no­va­tion. We are so ob­sessed with dis­cov­er­ing new things that we of­ten deny our­selves the in­ter­est­ing ex­pe­ri­ence of ex­per­i­ment­ing with well-known things in a dif­fer­ent con­text.”

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