22 AU­TO­MO­BILES

All About Italy (USA) - - Editorial - Sveva Riva

The pro­ducer of the epony­mous brand-name lux­ury ma­te­rial has be­come an essen­tial part­ner for in­ter­na­tional groups who, in ad­di­tion to be­ing in the tech­no­log­i­cal avant-garde, also have am­bi­tions for be­ing ref­er­ence points in the world of de­sign. Al­can­tara con­notes ver­sa­til­ity, cre­ativ­ity, func­tion­al­ity, beauty and sen­su­ous qual­i­ties, giv­ing added value to any prod­uct, and ren­der­ing it unique and inimitable.

This suc­cess story be­gan in the au­to­mo­bile in­dus­try, in which the pres­ence of Al­can­tara is widely dif­fused and transver­sal with re­gards to brands and mod­els. It em­bel­lishes su­per cars, cladding them with that el­e­gance suited to their po­si­tion at the top of the line in lux­ury that re­spects the en­vi­ron­ment. It is a choice com­pletely in line with the new stan­dards of fu­ture mo­bil­ity as seen in the stylish out­fit­ting of the fu­tur­is­tic cabin of the Audi h-tron four con­cept, and in its his­toric as­so­ci­a­tion with Lam­borgh­ini, with its one-off Cen­te­nary Fer­ruc­cio homage fully kit­ted out in Al­can­tara®, as well as Fer­rari, Maserati and Tesla.as a demon­stra­tion of its ex­treme ver­sa­til­ity, Al­can­tara is used as a char­ac­ter­is­tic el­e­ment of the prin­ci­pal lim­ited-edition mod­els of car­mak­ers world­wide, thanks to the in­fi­nite pos­si­bil­i­ties in work­ing the ma­te­rial, such as the new fron­tier of the 3-D tex­tures or the pos­si­bil­ity of print­ing high-res­o­lu­tion pho­tos of draw­ings or unique mo­tifs. Ex­am­ples of this are seen in its part­ner­ship with Car­rozze­ria Castagna and the lat­est prod­uct born of the cre­ative in­spi­ra­tion of the Mi­lanese stu­dio, the Re­nault Twizy Robo De­sign, and the re­cent col­lab­o­ra­tion with Garage Italia Cus­toms. The cre­ative hub of Lapo Elkann and Al­can­tara has given birth to the in­no­va­tive and spe­cial liv­er­ies of the Stormtrooper ded­i­cated to Star Wars, the Alfa Romeo 4C La Fu­riosa, and the Mazda MX-5 Le­vanto, to name just a few ex­am­ples. Af­ter its conquest the au­to­mo­bile sec­tor, other lead­ing brands such as Pana­sonic, with its fu­tur­is­tic OLED TV, Mi­crosoft, Mas­ter & Dy­namic and Daikin have cho­sen Al­can­tara, con­firm­ing their on po­si­tions in the top range of qual­ity, in­sert­ing the group in a busi­ness that in the space of the next three years should sur­pass 20 mil­lions eu­ros. of

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