The producer of the eponymous brand-name luxury material has become an essential partner for international groups who, in addition to being in the technological avant-garde, also have ambitions for being reference points in the world of design. Alcantara connotes versatility, creativity, functionality, beauty and sensuous qualities, giving added value to any product, and rendering it unique and inimitable.
This success story began in the automobile industry, in which the presence of Alcantara is widely diffused and transversal with regards to brands and models. It embellishes super cars, cladding them with that elegance suited to their position at the top of the line in luxury that respects the environment. It is a choice completely in line with the new standards of future mobility as seen in the stylish outfitting of the futuristic cabin of the Audi h-tron four concept, and in its historic association with Lamborghini, with its one-off Centenary Ferruccio homage fully kitted out in Alcantara®, as well as Ferrari, Maserati and Tesla.as a demonstration of its extreme versatility, Alcantara is used as a characteristic element of the principal limited-edition models of carmakers worldwide, thanks to the infinite possibilities in working the material, such as the new frontier of the 3-D textures or the possibility of printing high-resolution photos of drawings or unique motifs. Examples of this are seen in its partnership with Carrozzeria Castagna and the latest product born of the creative inspiration of the Milanese studio, the Renault Twizy Robo Design, and the recent collaboration with Garage Italia Customs. The creative hub of Lapo Elkann and Alcantara has given birth to the innovative and special liveries of the Stormtrooper dedicated to Star Wars, the Alfa Romeo 4C La Furiosa, and the Mazda MX-5 Levanto, to name just a few examples. After its conquest the automobile sector, other leading brands such as Panasonic, with its futuristic OLED TV, Microsoft, Master & Dynamic and Daikin have chosen Alcantara, confirming their on positions in the top range of quality, inserting the group in a business that in the space of the next three years should surpass 20 millions euros. of