“De­sign is a state unto it­self. And Mi­lan is its cap­i­tal”

All About Italy (USA) - - All About Italy | The Changing City - Www.sa­lone­mi­lano.it - www.fuorisa­lone.it

Mi­lan changes clothes for a week, with the most im­por­tant ap­point­ment for de­sign in the world. In April, Mi­lan De­sign Week opens and in­vades the city with events dis­trib­uted in var­i­ous ar­eas of Mi­lan in cor­re­spon­dence with the In­ter­na­tional Fur­ni­ture Sa­lon tak­ing place in the pavil­ions of Rho Fiera. It’s the Fuorisa­lone, born spon­ta­neously at the be­gin­ning of the 80s out of the de­sire of ac­tive busi­nesses in the sec­tor of in­te­rior and in­dus­trial de­sign that cur­rently sees an ex­pan­sion in many re­lated sec­tors, in­clud­ing au­to­mo­biles, tech­nol­ogy, telecom­mu­ni­ca­tions, art, fash­ion and food. The city pro­vides the stage for in­stal­la­tions, par­ties and events, all un­der the aegis of de­sign, with more than a thou­sand ap­point­ments in seven days dis­sem­i­nated through­out the city. In this 360° panorama of cre­ativ­ity, de­sign is in­ter­wo­ven with the ur­ban fab­ric of Mi­lan, cre­at­ing an event with­out prece­dent. This is with­out for­get­ting the five man­i­fes­ta­tions that hap­pen con­tem­po­ra­ne­ously from Tues­day, April 4 to Sun­day, April 9 in the Fiera Mi­lano neigh­bor­hood in Rho: the In­ter­na­tional Fur­ni­ture Sa­lon, the In­ter­na­tional Sa­lon of Fur­nish­ing Ac­ces­sories, Euroluce, Work­place 3.0 and Salone­satel­lite. Af­ter the suc­cess­ful launch of the lat­est edition of xlux, the sec­tor ded­i­cated to time­less lux­ury in con­tem­po­rary style, the In­ter­na­tional Fur­ni­ture Sa­lon con­tin­ues its path of ren­o­va­tion with a new for­mat for fur­ni­ture and clas­sic ac­ces­sories, start­ing with an ex­ten­sion with the ti­tle “Clas­sic: Tra­di­tion in the Fu­ture.” A cen­tral “prom­e­nade” ac­com­pa­nies the vis­i­tor in an en­vi­ron­ment that high­lights the al­most pa­tri­otic val­ues of knowl­edge, ar­ti­sanal work­man­ship, mastery in the art of cre­at­ing fur­ni­ture and ob­jects in clas­si­cal style. Ac­com­pa­ny­ing the new Clas­sic sec­tion will be the the­ater and a room of “Be­fore De­sign: Clas­sic,” a project pre­sented with suc­cess dur­ing the last edition of the Fur­ni­ture Sa­lon, to­gether with a short film from the mul­ti­ple prize-win­ning di­rec­tor Mat­teo Gar­rone.

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