All About Italy (USA)

IN 2018 JUVENTUS ON NETFLIX

- Sascha Mallinckro­dt

Following the success of ‘Last Chance U’, the American Football documentar­y series, Netflix is producing another one about Italy’s historic football team, Juventus. The Bianconeri will star in a new four-part documentar­y series that will be launched by Netflix in early 2018. Each 60-minute episode will be available exclusivel­y on the streaming service, and it will give a chance to fans from all over the world to enter the Juventus Stadium, experience the matches, follow the training sessions, and the personal lives of the team members from a behindthe-scenes point of view, the one of coach Massimilia­no Allegri. “It’s a source of pride that Juventus is the first football club to be the subject of a Netflix Original Docu-series,” said Juventus Co-chief Revenue Officer Federico Palomba. “Projects like this one confirm our passion for innovation and for being, in every sense, a sport entertainm­ent brand; but also our determinat­ion to reach Bianconeri fans across the world and millions of Netflix users, who, thanks to this documentar­y will have the opportunit­y to know Juventus from every angle.” Erik Barmack, Vice President of internatio­nal original series at Netflix, commented: “Netflix is the home of passionate storytelli­ng, and there are no more passionate fans than the Bianconeri’s ones. We are excited to have a unique, exclusive access to one of the most important teams in the world.”

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