To­days lead­ers are…

Alternative Medicine - - Publisher’s Letter -

Mil­len­ni­als re­cently ex­ceeded baby boomers in pop­u­la­tion, com­pris­ing onethird of the world’s pop­u­la­tion. The mil­len­nial gen­er­a­tion is de­fined as peo­ple born be­tween 1985 and 2004. Ev­ery­thing they do—from how they think to what they eat—is dras­ti­cally dif­fer­ent than baby boomers, yet their im­pact on our cul­ture and econ­omy is sim­i­larly strik­ing. This is ev­i­dent in the Mil­len­ni­als’ ap­proach to diet and ex­er­cise.

It is es­ti­mated that 43 per­cent of Amer­i­cans who con­sider them­selves run­ners or jog­gers are Mil­len­ni­als. They look for chal­leng­ing work­outs and feel run­ning can give them the big­gest bang for their buck. They in­vest in qual­ity run­ning gear and don’t skimp on nu­tri­tional prod­ucts to help them achieve rig­or­ous ex­er­cise goals.

Many Mil­len­ni­als: >> are more open to spe­cific di­ets like veg­e­tar­ian or ve­gan

>> em­brace qual­i­ties such as “all nat­u­ral”, or­ganic, and lo­cally-sourced

>>

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