Todays leaders are…
Millennials recently exceeded baby boomers in population, comprising onethird of the world’s population. The millennial generation is defined as people born between 1985 and 2004. Everything they do—from how they think to what they eat—is drastically different than baby boomers, yet their impact on our culture and economy is similarly striking. This is evident in the Millennials’ approach to diet and exercise.
It is estimated that 43 percent of Americans who consider themselves runners or joggers are Millennials. They look for challenging workouts and feel running can give them the biggest bang for their buck. They invest in quality running gear and don’t skimp on nutritional products to help them achieve rigorous exercise goals.
Many Millennials: >> are more open to specific diets like vegetarian or vegan
>> embrace qualities such as “all natural”, organic, and locally-sourced