Five Reasons to Use Natural Makeups
THEY CONTAIN SAFE PRESERVATIVES. Notice we didn’t say they’re “preservative-free.” Because makeups are subject to contamination from harmful bacteria, yeast and mold, it’s critical that they use preservatives. “There are many natural options,” says Gabriel De Santino, founder and CEO of Gabriel Cosmetics. “Rosemary not only prevents contamination, it also stimulates biological activity and cell growth to reduce fine lines and wrinkles. Vitamins A, C, and E extend our products’ shelf life, and they’re known antioxidants that also protect skin from free radicals.”
THEY’RE CRUELTY-FREE. Natural products aren’t tested on animals, and most adhere to the Leaping Bunny standards, regulations that require that neither the ingredients nor the final product are tested on animals. Many are also vegan, meaning no beeswax or other animal-derived ingredients are used.
THEY’RE SUSTAINABLE. Natural makeups are free from petroleum products and most use sustainably sourced botanicals or organic ingredients.
THEY USE NATURAL SCENTS. Synthetic fragrances and perfumes contain phthalates, dangerous chemicals that disrupt the endocrine system and can cause reproductive abnormalities and possibly increase cancer risk.
THEY’RE OFTEN GLUTEN-FREE. Because people with celiac disease can’t tolerate even trace amounts of gluten, conventional lipsticks and lip glosses that contain gluten may trigger a reaction.