Clear Path

American Art Collector - - Editor’s Letter -

Imet Derek Penix at the Oil Pain­ters of Amer­ica Na­tional Juried Ex­hi­bi­tion sev­eral years ago. As the ed­i­tor of this mag­a­zine as well as Western Art Col­lec­tor, I try to go to this event every year. I’ve missed a few. But I be­lieve this was one in Dal­las. I liked Derek’s work a lot when I saw it. So did ev­ery­one else. In fact, the year we met he won the Amer­i­can Art Col­lec­tor Award of Ex­cel­lence and he also won the Best of Show award from the group.

Re­cently, Derek reached out to me. I think I’ve seen him one other time since he re­ceived our award. He sent me an email and asked how much it would cost to take our back cover. I was im­pressed that he was in­ter­ested in it. It’s a key spot in the mag­a­zine. When I gave him the cost he said he would think about it and get back to me.

Sev­eral days later, I heard again from Derek. He wanted to go ahead and pur­chase the back page. This was for our Oc­to­ber is­sue. We sent him the pa­per­work and went through the process and sev­eral weeks later our Oc­to­ber is­sue landed with our col­lec­tors and had a beau­ti­ful Penix cityscape on the back cover. 40 by 40 inches. A won­der­ful painterly work in Derek’s sig­na­ture style.

Re­mem­ber, this is the Oc­to­ber is­sue. On Septem­ber 24, Derek emailed me again. He was shocked. Some­one had seen the paint­ing in his ad­ver­tise­ment and had al­ready called him and pur­chased the paint­ing. We weren’t shocked, how­ever, be­cause we hear about such things hap­pen­ing each and every month. We’ve been hear­ing it since we started pub­lish­ing this mag­a­zine nearly 14 years ago and we still con­tinue to hear it to­day.

Here is the note from Derek:

“The very first ad­ver­tise­ment I took with Amer­i­can Art Col­lec­tor was the back cover of the Oc­to­ber is­sue and it sold to a col­lec­tor who saw it there be­fore the first of the month! I def­i­nitely see the value of ad­ver­tis­ing with Amer­i­can Art Col­lec­tor to en­able my work to be seen by top art col­lect­ing eyes who may not see my work by walk­ing into a gallery or see­ing it on so­cial me­dia. It is a clear path I plan to take from now on.”

P.S. These are the types of sto­ries we love to hear. It has been our de­sire since day one of this mag­a­zine to con­nect artists, gal­leries and col­lec­tors in a way that have never been done be­fore. It warms our hearts to know that this is still hap­pen­ing!

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Sin­cerely,Joshua Rose Ed­i­tor

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