Cre­at­ing In­ter­est

American Fine Art Magazine - - Editor’s Letter - Sin­cerely, Joshua Rose Edi­tor

I’ve been think­ing a lot about how peo­ple en­gage with art. Not the reg­u­lar art crowd. But new peo­ple to the mar­ket. Peo­ple who come to art from other ar­eas and maybe learn some­thing of their art in­ter­ests and then de­cide to start col­lect­ing. where does this spark come from? What gets new peo­ple in­ter­ested in art enough that they want to start pur­chas­ing it and plac­ing it in their own homes?

When I travel across the coun­try to the var­i­ous art events, auc­tions and mu­seum ex­hi­bi­tions, these are the ques­tions I ask. And what I hear from col­lec­tors, new and old, is that their early col­lect­ing pas­sions were fu­eled by vis­its to mu­se­ums—and of­ten times at early ages.true, you ei­ther have the col­lect­ing bug or you don’t—but this col­lect­ing gene turns to art typ­i­cally through mu­se­ums.

To me, mu­se­ums are the points of en­try for every­one who is in­ter­ested in art.when peo­ple de­cide to start look­ing at art, they don’t typ­i­cally go to gal­leries or auc­tions.they go to mu­se­ums. It is there they learn about the his­tory of art, where they de­fine and re­fine their tastes and in­ter­ests, and where they gen­er­ally train their aes­thetic in­ter­ests.

From what I’ve been told, it is af­ter these ex­pe­ri­ences when peo­ple sud­denly think, “Wait, I can ac­tu­ally own sim­i­lar work?” And so mu­seum vis­its get more fre­quent, a per­son’s pas­sion for col­lect­ing in­creases as well. As we’ve al­ways said, ed­u­ca­tion is key and the more a per­son knows, the more they will be able to make in­formed de­ci­sions about the art they wish to add to their col­lec­tions.

It is in this spirt that we bring to you our first-ever Guide to Mu­seum Ex­hi­bi­tions. though not all-in­clu­sive, we have tried to give you a gen­eral idea of what shows to look out for this year when it comes to his­toric Amer­i­can art.this is our Newyear’s of­fer­ing to you. Read it, use it and we hope it will lead col­lec­tors to new­found ar­eas of art to col­lect or even turn some art ad­mir­ers into ac­tual col­lec­tors for the first time. En­joy!

P.S.WE know we haven’t cov­ered ev­ery­thing. If you have an ex­hi­bi­tion you’d like us to con­sider for a fu­ture mag­a­zine, please send de­tails to Sally Cameron at sacameron@amer­i­can­fin­eart­magazine.com

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