As CEO of PS Life­style, I’ve had the ex­cep­tional good for­tune of lead­ing a group of pro­fes­sion­als ded­i­cated to en­hanc­ing their clients’ qual­ity of life. Lit­er­ally ev­ery day of the year across this coun­try, a PS Life­style pro­fes­sional is oper­at­ing one of our se­nior com­mu­nity-based sa­lons and spas, bring­ing a smile to a client’s face and height­en­ing his or her sense of well-be­ing.

On the sur­face, our abil­ity to con­nect with and de­liver value is de­rived from the ser­vices we pro­vide “in the chair,” i.e. mak­ing some­one’s hair or nails look fresh and pol­ished, or re­duc­ing phys­i­cal ten­sion with a sooth­ing mas­sage. Yet while all of that is true, it doesn’t fully cap­ture the essence of what those who wear the PS uni­form will tell you: their pro­fes­sional skills are also a de­liv­ery ve­hi­cle for their in­stinc­tive pre­dis­po­si­tion to pas­sion­ately serve oth­ers.

As a com­pany whose core val­ues proudly re­flect those of our em­ploy­ees, PS Life­style also en­deav­ors to en­gage busi­ness part­ners and other or­ga­ni­za­tions that share our cul­tural com­mit­ment to the se­nior pop­u­la­tion. Most re­cently, I’ve had the plea­sure of mak­ing the ac­quain­tance with one such part­ner: the Alzheimer’s As­so­ci­a­tion, an or­ga­ni­za­tion which of­fers unrivaled re­sources for those whose lives have been im­pacted by Alzheimer’s and other forms of de­men­tia.

I am proud to an­nounce that PS Life­style and the Alzheimer’s As­so­ci­a­tion are com­mit­ted to work­ing closely to­gether, start­ing first within this is­sue of

and ex­pand­ing in the im­me­di­ate future across all of the PS Life­style brands. To­gether, our com­bined abil­i­ties to reach a large na­tional au­di­ence will cre­ate a sig­nif­i­cant plat­form of aware­ness-build­ing and sup­port for the mil­lions of in­di­vid­u­als, fam­i­lies, and care­givers who to­day con­front Alzheimer’s and de­men­tia on a daily ba­sis.

As you are en­joy­ing this is­sue 15 on Home and Be­long­ing of please take note of the Alzheimer’s As­so­ci­a­tion’s col­umn on page 24, and in­for­ma­tion about their na­tional Call Cen­ter Helpline on the in­side cover. Happy Read­ing!

Sin­cerely, John Po­latz Pub­lisher and CEO

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