LETTER FROM THE PUBLISHER
As CEO of PS Lifestyle, I’ve had the exceptional good fortune of leading a group of professionals dedicated to enhancing their clients’ quality of life. Literally every day of the year across this country, a PS Lifestyle professional is operating one of our senior community-based salons and spas, bringing a smile to a client’s face and heightening his or her sense of well-being.
On the surface, our ability to connect with and deliver value is derived from the services we provide “in the chair,” i.e. making someone’s hair or nails look fresh and polished, or reducing physical tension with a soothing massage. Yet while all of that is true, it doesn’t fully capture the essence of what those who wear the PS uniform will tell you: their professional skills are also a delivery vehicle for their instinctive predisposition to passionately serve others.
As a company whose core values proudly reflect those of our employees, PS Lifestyle also endeavors to engage business partners and other organizations that share our cultural commitment to the senior population. Most recently, I’ve had the pleasure of making the acquaintance with one such partner: the Alzheimer’s Association, an organization which offers unrivaled resources for those whose lives have been impacted by Alzheimer’s and other forms of dementia.
I am proud to announce that PS Lifestyle and the Alzheimer’s Association are committed to working closely together, starting first within this issue of
and expanding in the immediate future across all of the PS Lifestyle brands. Together, our combined abilities to reach a large national audience will create a significant platform of awareness-building and support for the millions of individuals, families, and caregivers who today confront Alzheimer’s and dementia on a daily basis.
As you are enjoying this issue 15 on Home and Belonging of please take note of the Alzheimer’s Association’s column on page 24, and information about their national Call Center Helpline on the inside cover. Happy Reading!
Sincerely, John Polatz Publisher and CEO