Animation Magazine - - Frame- By- Frame -

Sony Goes Fully An­i­mated for ‘Smurfs 3’; Kelly As­bury to Di­rect

Feb. 27: A lot of good tid­bits can come out in earn­ings re­port calls. For ex­am­ple: Sony has con­firmed it is putting a third Smurfs movie on the fast-track — and that the movie will be fully an­i­mated. Kelly As­bury, of Gnomeo & Juliet and Shrek 2, is di­rect­ing. The stu­dio’s two pre­vi­ous Smurfs films were hy­brid af­fairs, mix­ing an­i­ma­tion and live ac­tion. The first was a hit, gross­ing $143 mil­lion do­mes­tic and $563 mil­lion world­wide in 2011. The se­quel, re­leased last year, slipped sig­nif­i­cantly with $71 mil­lion do­mes­tic and $347 mil­lion world­wide. The third Smurfs film is due Aug. 14, 2015.

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