Turkey on the Rise

An­i­ma­tion in the na­tion is grow­ing by leaps and bounds, with lo­cal and im­ported shows show­ing rat­ings and li­cens­ing strength. By Ham­dul­lah Yal­vak

Animation Magazine - - International -

The 2014 Discop mar­ket in Is­tan­bul, held March 4-6, showed off Turkey’s an­i­ma­tion in­dus­try and its pro­gres­sive growth over the past decade.

The lo­cal an­i­ma­tion in­dus­try in­cludes the fol­low­ing com­pa­nies and pro­grams: Sa­many­olu Broad­castıng Group, makes of the hit an­i­mated se­ries Can; Anı­max, mak­ers of Kel­oglan and

Ankal; Kay­nak Lı­cen­sıng, with Niloya; Cor­doba Anı­matıon, with Nane ile Li­mon and Cille; Dusy­eri, with Pepee; Por­takal Anı­masyon, with

Canim Kardesim; and Mart Ajans, with Cat­lak Yu­mur­ta­lar/Sizinkiler.

Those shows have done well on the top five chil­dren’s chan­nels, where they com­pete with im­ports such as Cail­lou, Po­coyo, Ben 10 and Star Wars: The Clone Wars. Lo­cal pro­grams also have cre­ated suc­cess­ful li­cens­ing and mer­chan­dis­ing ac­tiv­i­ties in Turkey for the last few years.

Re­cent de­vel­op­ments in the ter­ri­tory in­clude: One of the world’s best-known preschooler se­ries, Shaun the Sheep, started to show on Minika Go kids chan­nel. U.K.-based Aard­man’s TV broad­cast agree­ment with Minika Go, which is one of the chan­nels of ATV - Turku­vaz Broad­cast­ing Group, was com­ple­mented by a deal with Royal Li­cense com­pany for rep­re­sen­ta­tion of both mer­chan­dis­ing and pub­lish­ing rights for Shaun The Sheep in Turkey.

Sa­many­olu Broad­cast­ing Group has com­pleted the first sea­son of its an­i­mated cartoon se­ries Can, which it pro­duces in-house us­ing mo­tion-cap­ture tech­niques. Can is about a 5-year-old boy learns val­ues and good man­ners from his fam­ily, re­peat­ing his lessons with a song he learns dur­ing each episode. Can has al­ready started to air on Yu­mur­cak TV, which is the kids chan­nel of Sa­many­olu.

Kay­nak Li­cens­ing, a sub­sidiary of Kay­nak Hold­ing, is about to com­plete the first sea­son of its first an­i­mated se­ries, Niloya. Niloya is about a 4-year-old girl who ex­plores and learns new things ev­ery­day with the help of her fam­ily. She is very cu­ri­ous about na­ture, in par­tic­u­lar. She has a very vivid imag­i­na­tion that she ex­presses through songs she per­forms in ev­ery episode. Niloya will start to air on Yu­mur­cak TV chan­nel in early 2014.

Metropol Lisans A.S., the li­cens­ing and mer­chan­dis­ing sub­sidiary of Dunya Group, ac­cel­er­ated its li­cens­ing pro­grams and ac­tiv­i­ties with new brands. Metropol signed agency deals with Famosa for Pin y Pon and with Me­di­a­toon for Mar­supil­ami. Rep­re­sent­ing some li­censed brands like Cail­lou, Arthur, Po­coyo, Tarcin and Friends and Louie, Metropol Lisans also owns the Can brand. Metropol Lisans has all mer­chan­dis­ing and li­cens­ing rights for Can worl­wide and will be ready to dis­trib­ute li­cense rights in early 2014. Yu­mur­cak Dun­yasi, which is the mar­ket­ing and dis­tri­bu­tion com­pany of Dunya Group, will be the mas­ter toy li­censee and and pub­lisher for the Can brand in Turkey.


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