Turkey on the Rise
Animation in the nation is growing by leaps and bounds, with local and imported shows showing ratings and licensing strength. By Hamdullah Yalvak
The 2014 Discop market in Istanbul, held March 4-6, showed off Turkey’s animation industry and its progressive growth over the past decade.
The local animation industry includes the following companies and programs: Samanyolu Broadcastıng Group, makes of the hit animated series Can; Anımax, makers of Keloglan and
Ankal; Kaynak Lıcensıng, with Niloya; Cordoba Anımatıon, with Nane ile Limon and Cille; Dusyeri, with Pepee; Portakal Anımasyon, with
Canim Kardesim; and Mart Ajans, with Catlak Yumurtalar/Sizinkiler.
Those shows have done well on the top five children’s channels, where they compete with imports such as Caillou, Pocoyo, Ben 10 and Star Wars: The Clone Wars. Local programs also have created successful licensing and merchandising activities in Turkey for the last few years.
Recent developments in the territory include: One of the world’s best-known preschooler series, Shaun the Sheep, started to show on Minika Go kids channel. U.K.-based Aardman’s TV broadcast agreement with Minika Go, which is one of the channels of ATV - Turkuvaz Broadcasting Group, was complemented by a deal with Royal License company for representation of both merchandising and publishing rights for Shaun The Sheep in Turkey.
Samanyolu Broadcasting Group has completed the first season of its animated cartoon series Can, which it produces in-house using motion-capture techniques. Can is about a 5-year-old boy learns values and good manners from his family, repeating his lessons with a song he learns during each episode. Can has already started to air on Yumurcak TV, which is the kids channel of Samanyolu.
Kaynak Licensing, a subsidiary of Kaynak Holding, is about to complete the first season of its first animated series, Niloya. Niloya is about a 4-year-old girl who explores and learns new things everyday with the help of her family. She is very curious about nature, in particular. She has a very vivid imagination that she expresses through songs she performs in every episode. Niloya will start to air on Yumurcak TV channel in early 2014.
Metropol Lisans A.S., the licensing and merchandising subsidiary of Dunya Group, accelerated its licensing programs and activities with new brands. Metropol signed agency deals with Famosa for Pin y Pon and with Mediatoon for Marsupilami. Representing some licensed brands like Caillou, Arthur, Pocoyo, Tarcin and Friends and Louie, Metropol Lisans also owns the Can brand. Metropol Lisans has all merchandising and licensing rights for Can worlwide and will be ready to distribute license rights in early 2014. Yumurcak Dunyasi, which is the marketing and distribution company of Dunya Group, will be the master toy licensee and and publisher for the Can brand in Turkey.