Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
If you’re looking for a guiding light on your studio’s journey, you could do worse than turn to Pixar co-founder and current Disney-Pixar president Ed Catmull. Written for managers looking to inspire their teams to new creative heights, Catmull has created a manual for those striving for originality, handing you the keys to create working environments that allow inventiveness and talent to shine. Delving into the nerve center of Pixar — into the meetings, postmortems and brain-trust sessions where some of the world’s most successful films are fine-tuned — Catmull leads you by example toward the clearest path to fostering a creative culture. The perfect book to “accidentally” leave in the executive bathroom, really.