Cre­ativ­ity, Inc.: Over­com­ing the Un­seen Forces That Stand in the Way of True In­spi­ra­tion

Animation Magazine - - Frame- By- Frame - By Ed Cat­mull, with Amy Wal­lace [ Ran­dom House, $28]

If you’re look­ing for a guid­ing light on your stu­dio’s jour­ney, you could do worse than turn to Pixar co-founder and cur­rent Dis­ney-Pixar pres­i­dent Ed Cat­mull. Writ­ten for man­agers look­ing to in­spire their teams to new cre­ative heights, Cat­mull has cre­ated a man­ual for those striv­ing for orig­i­nal­ity, hand­ing you the keys to cre­ate work­ing en­vi­ron­ments that al­low in­ven­tive­ness and talent to shine. Delv­ing into the nerve cen­ter of Pixar — into the meet­ings, post­mortems and brain-trust ses­sions where some of the world’s most suc­cess­ful films are fine-tuned — Cat­mull leads you by ex­am­ple to­ward the clear­est path to fos­ter­ing a cre­ative cul­ture. The per­fect book to “ac­ci­den­tally” leave in the ex­ec­u­tive bath­room, re­ally.

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