All Roads Lead to China
SIGGRAPH Asia heads to Shenzhen to showcase computer graphics in the world’s fastest-growing animation hub. By Tom McLean
SIGGRAPH Asia is celebrating its lucky seventh edition by heading for the first time to China as host nation.
Set for Dec. 3-6 in Shenzhen, just across the border between mainland China and Hong Kong, the computer-graphics event is expected to draw nearly 8,000 attendees from more than 60 nations.
Heading to Shenzhen is indicative of the growing power of China as a producer and a market for computer graphics and its applications in animation and visual effects. In Guangdong Province, where Shenzhen is located, the regional government has provided policy and capital support to develop an animation culture.
China’s animation industry had a combined production value of $3.4 billion U.S. in 2010, and industry sales are projected to exceed $8.2 billion U.S. by 2015, largely as a result of government-led policies.
China’s growing importance as the largest and most robust emerging economy in the world has been on the minds of many people, including keynote speaker Scott Ross, founder of Digital Domain, who will address the challenges facing Asia in general and China in particular as it is on track to becoming the largest box-office territory in the world by 2021.
The event features several sections that break down this way: A series of courses that will include multiple presentations from Pixar. The Computer Animation Festival, consisting of screenings in an Animation Theater
where this year’s work can be enjoyed at length, while the Electronic Theater will feature a two-hour overview of the must-see animations, effects and scientific visualizations. Emerging Technologies will showcase new interfaces, input devices, systems of engagement and robotics, where hands-on demonstrations are fully supported. A Posters program, where polished contributions or new solutions on technical details from animators, developers, educators and researchers are presented quickly and concisely. The Symposium on Mobile Graphics and Interactive Applications, highlighting recent technological developments in mobile apps, computer hardware, augmented reality, location-based services, animation, social networking and more. A Technical Briefs program presenting new research results in graphics at the intersections of audio, image, video and HCI. Technical Papers, a forum for presenting new research results in computer graphics and interactive techniques Workshops, sessions that present and discuss novel research ideas in the area of emerging topics of computer graphics and interactive techniques covering such topics as Indoor Scene Understanding, Autonomous Virtual Humans and Social Robots for Telepresence, Creative Shape Modeling and Design, Designing Tools for Creating Interactive Content and Urban Visualization. The trade exhibition runs Dec. 4-6 as a platform for software and hardware developers to market their innovative products and services.