All Roads Lead to China

SIGGRAPH Asia heads to Shen­zhen to showcase com­puter graph­ics in the world’s fastest-grow­ing an­i­ma­tion hub. By Tom McLean

Animation Magazine - - Spotlight -

SIGGRAPH Asia is cel­e­brat­ing its lucky sev­enth edi­tion by head­ing for the first time to China as host na­tion.

Set for Dec. 3-6 in Shen­zhen, just across the bor­der be­tween main­land China and Hong Kong, the com­puter-graph­ics event is ex­pected to draw nearly 8,000 at­ten­dees from more than 60 na­tions.

Head­ing to Shen­zhen is in­dica­tive of the grow­ing power of China as a pro­ducer and a mar­ket for com­puter graph­ics and its ap­pli­ca­tions in an­i­ma­tion and visual ef­fects. In Guang­dong Prov­ince, where Shen­zhen is lo­cated, the re­gional gov­ern­ment has pro­vided pol­icy and cap­i­tal support to de­velop an an­i­ma­tion cul­ture.

China’s an­i­ma­tion in­dus­try had a com­bined pro­duc­tion value of $3.4 bil­lion U.S. in 2010, and in­dus­try sales are pro­jected to ex­ceed $8.2 bil­lion U.S. by 2015, largely as a re­sult of gov­ern­ment-led poli­cies.

China’s grow­ing im­por­tance as the largest and most ro­bust emerg­ing econ­omy in the world has been on the minds of many peo­ple, in­clud­ing key­note speaker Scott Ross, founder of Dig­i­tal Do­main, who will ad­dress the chal­lenges fac­ing Asia in gen­eral and China in par­tic­u­lar as it is on track to be­com­ing the largest box-of­fice ter­ri­tory in the world by 2021.

The event fea­tures sev­eral sec­tions that break down this way: A se­ries of cour­ses that will in­clude mul­ti­ple pre­sen­ta­tions from Pixar. The Com­puter An­i­ma­tion Fes­ti­val, con­sist­ing of screen­ings in an An­i­ma­tion Theater

where this year’s work can be en­joyed at length, while the Elec­tronic Theater will fea­ture a two-hour over­view of the must-see an­i­ma­tions, ef­fects and sci­en­tific vi­su­al­iza­tions. Emerg­ing Tech­nolo­gies will showcase new in­ter­faces, in­put de­vices, sys­tems of en­gage­ment and ro­bot­ics, where hands-on demon­stra­tions are fully sup­ported. A Posters pro­gram, where pol­ished con­tri­bu­tions or new so­lu­tions on tech­ni­cal de­tails from an­i­ma­tors, de­vel­op­ers, ed­u­ca­tors and re­searchers are pre­sented quickly and con­cisely. The Sym­po­sium on Mo­bile Graph­ics and In­ter­ac­tive Ap­pli­ca­tions, high­light­ing re­cent tech­no­log­i­cal de­vel­op­ments in mo­bile apps, com­puter hard­ware, aug­mented re­al­ity, lo­ca­tion-based ser­vices, an­i­ma­tion, so­cial net­work­ing and more. A Tech­ni­cal Briefs pro­gram pre­sent­ing new re­search re­sults in graph­ics at the in­ter­sec­tions of audio, im­age, video and HCI. Tech­ni­cal Pa­pers, a fo­rum for pre­sent­ing new re­search re­sults in com­puter graph­ics and in­ter­ac­tive tech­niques Work­shops, ses­sions that present and dis­cuss novel re­search ideas in the area of emerg­ing top­ics of com­puter graph­ics and in­ter­ac­tive tech­niques cov­er­ing such top­ics as In­door Scene Un­der­stand­ing, Au­ton­o­mous Vir­tual Hu­mans and So­cial Robots for Telep­res­ence, Cre­ative Shape Mod­el­ing and De­sign, De­sign­ing Tools for Cre­at­ing In­ter­ac­tive Con­tent and Ur­ban Vi­su­al­iza­tion. The trade ex­hi­bi­tion runs Dec. 4-6 as a plat­form for soft­ware and hard­ware de­vel­op­ers to mar­ket their in­no­va­tive prod­ucts and ser­vices.

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