Reel Suc­cess: Cre­at­ing Demo Reels and An­i­ma­tion Port­fo­lios

Animation Magazine - - Frame- By- Frame - By Ch­eryl Cabr­era [Fo­cal Press, $29.95]

If you still have a pos­i­tive bal­ance on your Ama­zon hol­i­day gift card after splurg­ing on col­or­ful hard­cov­ers, put it to prac­ti­cal use with this no-frills ap­proach to pre­par­ing ev­ery an­i­ma­tor’s es­sen­tial foot-in-the-door. Us­ing her ex­ten­sive ex­pe­ri­ence as an an­i­ma­tion and dig­i­tal me­dia in­struc­tor at the School of Visual Arts, Univer­sity of Cen­tral Florida and Savannah Col­lege of Art and De­sign, au­thor Ch­eryl Cabr­era guides read­ers through mak­ing the right im­pres­sion for the right au­di­ence with their port­fo­lios and reels, har­ness­ing the power of so­cial me­dia and net­work­ing ef­fec­tively.

The pa­per­back breaks down best prac­tices for the com­pet­i­tive an­i­ma­tion job mar­ket, suc­cess­ful ex­am­ples of demo reels fea­tur­ing tech­niques beyond the min­i­mum stan­dards, ac­tual stu­dent ex­pe­ri­ences and pro­fes­sional tech­niques. The real meat is in the re­sults of a re­cruiteror­i­ented survey Cabr­era sent out to top notch stu­dios which of­fer price­less in­sight into the machi­na­tions of po­ten­tial em­ploy­ers. If your New Year’s res­o­lu­tion is to break into Toon Town, this is a worth­while read.

— Mercedes Mil­li­gan

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