A Mondo Aper­i­tif

Animation Magazine - - Spotlight -

Ma­jor Euro­pean an­i­ma­tion pro­duc­tion and dis­tri­bu­tion com­pany Mondo TV has big plans for MIP­COM this year. While our Novem­ber is­sue will go into de­tail on what the stu­dio — now in its 51st year of op­er­a­tion — has in store, here is a small re­cap of the go­ings-on at Mondo TV to whet your ap­petite be­fore you get the full scoop by pick­ing up An­i­ma­tion Mag­a­zine at the MIP­COM, Brand Li­cens­ing Europe and CTN events ( if you haven’t sub­scribed yet, that is). Brand new to this year’s Cannes con­fab is the se­ries adap­ta­tion of mer­chan­dis­ing hit Suzy’s Zoo, Ad­ven­tures in Duck­port (52 x 11; kids 4-8). Co-pro­duced with L.A.’s Lawless En­ter­tain­ment, the se­ries will fea­ture orig­i­nal Suzy’s Zoo char­ac­ters, in­clud­ing the duck Suzy Ducken and her friends Jack Quacker, Pene­lope O’Quinn, Corky Tur­tle and oth­ers as they em­bark on charm­ing ad­ven-

“Next to that, we have a num­ber of de­vel­op­ment projects we find in France or the United States, or Europe, or Asia — any­thing we are sort of fas­ci­nated by and we see a real mar­ket for that bring a real en­ter­tain­ment value,” says Siss­mann. “For us, the en­ter­tain­ment value that we are ca­pa­ble of offering to kids and their fam­i­lies is es­sen­tial.”

In the works are En­chanted Sis­ters and Boubouh, both with The Jim Hen­son Co., Gil­bert and Al­lie with 9 Story’s Brown Bag Films, Ne­fer­tine on the Nile with Graphilm and Cy­ber Group’s in-house take on Tom Sawyer, which will take ad­van­tage of the cut­ting-edge an­i­ma­tion de­vel­oped for Zorro. At Car­toon Fo­rum, the stu­dio will present an­other Jonny Duddle project: Gi­gan­tosaurus, while Siss­mann says that MIP at­ten­dees can ex­pect to learn more about a new star-pow­ered kids’ mu­si­cal project.

Siss­mann points out that th­ese projects can spend up to sev­eral years in de­vel­op­ment. “The idea is not to de­velop for the sake of de­vel­op­ing, but to give time to the de­vel­op­ment team to cre­ate the best pos­si­ble project, whether we find the mar­ket this year, next year, or the next year. We are al­ways look­ing ahead to try to understand what the pub­lic at large and dif­fer­ent broad­cast­ers want.” Cy­ber Group ac­com­mo­dates this by com­pletely sep­a­rat­ing its an­i­ma­tion de­vel­op­ment and pro­duc­tion oper­a­tions.

“It’s so im­por­tant, be­cause when you do this you have time to talk to tal­ent, to give them ideas to de­velop … We have spent time find­ing new sources of fi­nanc­ing that will ex­clu­sively fi­nance de­vel­op­ment and will not hin­der pro­duc­tion ca­pac­ity,” says Siss­mann. “We try to im­prove each pro­duc­tion we’re do­ing in terms of sto­ry­telling and in terms of an­i­ma­tion. I think that’s the only thing to do be­cause when you look at how fast the world is chang­ing, with the tablets, the SVOD plat­forms, there are the same needs but also dif­fer­ent needs. And it’s be­come more and more com­pet­i­tive.”

By build­ing a broad base of de­vel­op­ment projects and giv­ing the artists and writ­ers time to en­sure they can carry their weight, Cy­ber Group has crafted a strong foun­da­tion from which to take on a mar­ket full of grow­ing com­pe­ti­tion, in­creased glob­al­iza­tion and con­stantly evolv­ing tech­nol­ogy while main­tain­ing a tra­di­tion of ex­cel­lent en­ter­tain­ment. [

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