Li­cense to Grow

Animation Magazine - - Spotlight -

Li­cens­ing is a grow­ing busi­ness — one the an­i­ma­tion in­dus­try has al­ways been es­pe­cially well suited for. That makes the 2016 Li­cens­ing Expo, set for June 21-23 at the Man­dalay Bay Con­ven­tion Cen­ter in Las Ve­gas, an essen­tial busi­ness pit stop.

In 2015, 461 ex­hibitors rep­re­sent­ing more than 5,000 brands gath­ered in Las Ve­gas and more than 16,150 key de­ci­sion-mak­ing re­tail­ers, man­u­fac­tur­ers, mar­ket­ing and ad­ver­tis­ing pro­fes­sion­als at­tended, across all con­sumer prod­uct cat­e­gories.

Among the an­i­ma­tion re­lated com­pa­nies ex­hibit­ing this year are: Aard­man, Car­toon Net­work En­ter­prises, DHX Brands, DreamWorks An­i­ma­tion, 4K Me­dia, Ge­nius Brands In­ter­na­tional, IMPS, Masha and the Bear, Mondo TV, Nel­vana En­ter­prises, Nick­elodeon, Peanuts World­wide, Rovio, Tezuka Pro­duc­tions and

Li­cens­ing Expo adds match­mak­ing ser­vice to its 36th an­nual edi­tion, set for June 21-23 in Las Ve­gas.

Zag Inc.

The li­cens­ing in­dus­try in 2014 gen­er­ated an es­ti­mated $13.4 bil­lion in roy­alty rev­enue on $241.5 bil­lion in re­tail sales, with char­ac­ter and en­ter­tain­ment li­cens­ing the most dom­i­nant cat­e­gory with more than $107 bil­lion in re­tail sales.

New to this year’s event is the Li­cens­ing Expo Match­mak­ing Ser­vice, a high-pro­file net­work­ing ser­vice de­signed to help con­nect new and ex­ist­ing busi­ness con­tacts be­fore the event. The ser­vice al­lows ex­hibitors and at­ten­dees to search con­tacts by job ti­tle, prod­ucts and ser­vices, ac­tiv­i­ties and mar­ket sec­tor to max­i­mize time at the show and open the door to new busi­ness op­por­tu­ni­ties.

As in pre­vi­ous events, the Expo also will host the Li­cens­ing Univer­sity Con­fer­ence, which of­fers valu­able in­for­ma­tion and in­sights into the busi­ness for new­com­ers and vet­er­ans alike.

The open­ing night party is one of the high­lights of Li­cens­ing Expo, with this year’s show mov­ing to The Ha­vana Room and Sky Beach Club at the newly ren­o­vated Trop­i­cana Las Ve­gas Ho­tel. The party will in­clude a per­for­mance by Win­ter Dance Party, a mu­si­cal trib­ute to 1950s rock ’n’ roll icons Buddy Holly, The Big Bop­per and Ritchie Valens. [

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