6PH Scares Up Dark Souls
How do you get fans excited for a new installment in one of today’s most popular and acclaimed video game series? Clearly, you get a name filmmaker and a hot animation studio to produce an online short.
At least, that’s the tack that Bandai Namco and Create Advertising took for Dark Souls 3, bringing in Eli Roth to work with Six Point Harness on a 2D animated short called The Witches, which tells the story of an unlucky knight’s terrifying encounter with three witches.
Brock Gallagher, who directed the short for the Los Angeles-based studio, says this kind of content is a growing sector. “There are more game companies that want content serialized like this,” he says. “It’s sharable, viral, but totally in lockstep with what the product is.”
The project came together quickly, with Roth coming in to pitch his idea for the short. “It was the greatest pitch I’ve ever been in,” says Gallagher. “Everyone was kind of, at the end of it,