An Orig­i­nal Force

Animation Magazine - - Miptv Special Report -

Copen­hagen Bom­bay’s first decade is marked by a com­mit­ment to cre­at­ing new, high-qual­ity en­ter­tain­ment for chil­dren across mul­ti­ple plat­forms. By Tom McLean.

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line of toys based on The Snow Queen, while other li­censees are pro­duc­ing items like note­books, sta­tionery and food items to sup­port the new fea­ture.

Though orig­i­nally con­ceived as just an an­i­ma­tion fran­chise, Niko­laev says Wizart was very ac­tive with it and built on its com­puter-games past to re­lease games whose suc­cess sug­gested greater po­ten­tial for The Snow Queen.

“Work­ing with dis­trib­u­tors di­rectly with­out any agents al­lows us to be in a very close con­tact with part­ners from dif­fer­ent pro­fes­sional fields,” says Niko­laev. That al­lowed the com­pany to grow the fran­chise in mul­ti­ple di­rec­tions si­mul­ta­ne­ously.

When it comes to a mar­ket likes Cannes, hav­ing a mul­ti­plat­form pres­ence for The Snow Queen does not di­rectly lead to deals in new ter­ri­to­ries, but it does ex­tend the in­ter­na­tional mar­ket­ing pres­ence of the prop­erty and shows Wizart has de­vel­oped loyal and sta­ble part­ners on the first two fea­tures. “Both in­stall­ments were sold to more than 130 coun­tries,” he says. “And ad­di­tional cross pro­mo­tional op­por­tu­ni­ties give more op­tions to the dis­trib­u­tors for ef­fec­tive pro­mo­tion in their lo­cal mar­kets.”

Wizart has no plans to slow down, with The Snow Queen 4 al­ready in the works and the TV se­ries ex­pected to be fin­ished by 2017. “We all know that the TV se­ries drives li­cens­ing pro­duc­tion also, both on lo­cal and in­ter­na­tional mar­kets,” says Niko­laev. [

Get Santa

Wizart An­i­ma­tion has turned its hit movie se­ries into a prop­erty that thrives across mul­ti­ple plat­forms.

The Snow Queen has been suc­cess­ful as a li­censed prop­erty, with com­pa­nies like Doll Maker sign­ing on to make toys.

Sheep & Wolves is the most-re­cent an­i­mated film from Wizart, which plans to de­velop the fran­chise along the same lines as The Snow Queen.

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