VR Comes into View An­imago Turns 20, Finds New Home

Animation Magazine - - Tv -

Vir­tual re­al­ity is slated to be the hot topic at this year’s View Con­fer­ence, set for Oct. 24-28 in Turin, Italy, ac­cord­ing to con­fer­ence di­rec­tor Maria Elena Gu­tier­rez.

An­i­ma­tion Mag­a­zine: What’s new at this year’s event?

Maria Elena Gu­tier­rez: The hottest topic at this year’s View is the ex­plo­ration of vir­tual re­al­ity in many of its man­i­fes­ta­tions. Dr. Don­ald Green­berg, whose re­search is sup­ported by Ocu­lus, Pixar, DreamWorks, Mi­crosoft, In­tel, Valve and Au­todesk, and with gov­ern­ment fund­ing, has ti­tled his key­note ad­dress: “Vir­tual Re­al­ity – What’s Nec­es­sary to Make It Real?” Mau­reen Fan, CEO and Co-Founder of the well-funded Baobab Stu­dios, looks at sto­ry­telling in VR through her stu­dio’s short film, In­va­sion, which has been ac­cepted at tra­di­tional an­i­ma­tion fes­ti­vals. Lu­cas­film CTO Rob Bre­dow shares In­dus­trial Light & Magic’s ad­ven­tures in im­mer­sive cin­ema through that stu­dio’s VR re­search cen­ter, ILMxLAB. Brian Pullen, VR de­signer at Google, in­tro­duces Day­dream, Google’s new high-end mo­bile VR plat­form. Luke Young­man, ex­ec­u­tive pro­ducer and Felix Massie, di­rec­tor at Nexus, bring the pre­miere of the Google Spot­light Story Rain or Shine. Tuna Bora, pro­duc­tion de­signer for Oscar win­ning Pa­trick Os­borne’s Spot­light Story Pearl, speaks about de­sign­ing in this new medium. And, Pratik Shah, from MIT’s Me­dia Lab, show­cases the use of VR in medicine. An­imag: Any new ex­hibitors this year? Gu­tier­rez: We are par­tic­u­larly happy to wel­come to View Con­fer­ence, in our re­cruit­ment area, Il­lu­mi­na­tion Mac Guff; and the Los An­ge­les-based com­pany, Cre­ative Heads; the on-de­mand tech­nol­ogy learn­ing plat­form, Plu­ral­sight.

An­imag: pect?

Gu­tier­rez: We ex­pect 6,000 dur­ing the week — not just from Italy, but from all over the world.

An­imag: How do you think the con­fer­ence has changed and grown the past few years?

Gu­tier­rez: The in­dus­try is blessed to have huge con­fer­ences where many pan­els of speak­ers present high-pro­file work to au­di­ences of thou­sands seated on rows of chairs in large, dark ball­rooms, and there’s no way you can at­tend ev­ery­thing. View is a smaller, more in­ti­mate con­fer­ence. At View, speak­ers from high pro­file projects share their work with an au­di­ence in a theater set­ting in our main room. The speak­ers and talks are care­fully sched­uled so that all at­ten­dees, in­clud­ing all the speak­ers, can go to all the talks. Most speak­ers stay for the en­tire week to hear the other talks and to in­ter­act with at­ten­dees. [ man­u­fac­turer of sports and life­style goods are lo­cated in Bavaria, so it’s a per­fect match.

An­imag: How many at­ten­dees do you ex­pect?

Fre­und: We ex­pect around 1,500 vis­i­tors, which would be an in­crease in at­ten­dance of up to 30 per­cent com­pared to 2015.

An­imag: How has the con­fer­ence changed and grown the past few years?

Fre­und: Un­til 2012, the An­imago Con­fer­ence was a com­pletely Ger­man-lan­guage event. Only in 2013 did we switch the con­fer­ence lan­guage over to English to be able to cater to in­ter­na­tional speak­ers and guests. Since then, the qual­ity and di­ver­sity of the con­fer­ence pro­gram have in­creased sig­nif­i­cantly. … We are very happy that An­imago is gar­ner­ing even more at­ten­tion on the in­ter­na­tional stage and es­pe­cially within the Euro­pean in­dus­try it­self. [

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