Rigg on Cur­rent Trends:

Animation Magazine - - Tv -

“The trend is the ero­sion of the mid­dle. No more mid­dle­men, as plat­forms give au­di­ences di­rect ac­cess to con­tent. No more mid­dle-of-the-road con­cepts, as au­di­ences seek fresh con­tent that pushes bound­aries and is free from the usual con­straints of an ad­ver­tiser-based rev­enue model, and no more mid-sized pro­duc­tions, as the mar­ket is now dom­i­nated by the two ex­tremes: su­per­sized triple A con­tent and indie pro­duced lower bud­get con­tent.”

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