THE SEARCH GI­ANT NO LONGER SIT­TING SO COM­FORT­ABLY

Apple Magazine - - Summary -

When you re­trieve your iPhone from your pocket in prepa­ra­tion for a long jour­ney on the road, which map­ping ap­pli­ca­tion do you load up first? Whereas Google Maps might have once been the straight­for­ward choice, Ap­ple Maps has made sig­nif­i­cant leaps in func­tion­al­ity since the ap­pli­ca­tion’s be­lated de­but in 2012. By 2015, the adop­tion level of Ap­ple Maps was more than tre­ble that of Google Maps on iPhones and iPads – and things now look set to get even bet­ter.

In an in­ter­view with TechCrunch in June, Ap­ple an­nounced that it was re­build­ing its own Maps app “from the ground up”, giv­ing it a wealth of new data sourced in­de­pen­dently by Ap­ple. The new Maps has since bro­ken cover with iOS 12 – and although the ma­jor im­prove­ments are cur­rently cen­tered around San Fran­cisco with a broader roll-out still on the way, it’s hard not to be im­pressed. The maps are now more in­tri­cately de­tailed, ex­tend­ing to green­ery and var­i­ous pub­lic land­marks.

As Ap­ple Maps has be­come in­creas­ingly shorn of its reliance on data from third-party providers and leaned more to­wards col­lect­ing data from its own Ap­ple Maps ve­hi­cles and the iPhones of ev­ery­day users, it raises an in­ter­est­ing but con­tro­ver­sial ques­tion. That ques­tion is: has Ap­ple Maps now bet­tered Google Maps in qual­ity? Even if it is con­tin­u­ing to trail the long­time stan­dard-bearer in the dig­i­tal map­ping space, could Ap­ple Maps be about to throw the Google com­peti­tor off its perch?

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