THE FUTURE OF THE MAC
The new MacBook Air really does pack its punch and brings the entire Mac family bang up to date. Because of its focus on the MacBook and MacBook Pro lineup in recent years, both of which now sport similar thin designs, many speculated that the MacBook Air was dead but Apple clearly thinks there’s life in the old dog yet. It’s hard to know for sure who Apple is targeting with the new MacBook Air, as it doesn’t offer the power of the Pro and is priced similarly to the MacBook, which itself was marketed with the tagline “thinner takes all” earlier in the year. The device is, however, a great entry point into the Mac, and offers a stunning screen and design and enviable security features that we’d like to see brought into the rest of the Mac lineup in the coming years.
The pricing of the new Air - now starting at $1,199.00 compared to its predecessor’s $999 makes it as expensive as the new MacBook and almost as expensive as the Pro, taking away the option of a sub-$1,000 notebook. Supply chain partners are reportedly skeptical about the device’s performance, but only time will tell whether the model will perform well in the runup to the festive season.
However many units it sells, one thing is clear: the MacBook Air looks stunning, is greener than ever before, and is a powerful, capable machine, taking the Mac lineup into a new era. It’s a clear sign that Apple hasn’t abandoned its Macintosh range, and that it still values creating machines that empower creatives to work harder and smarter. If innovations in the Mac continue in this manner, the future is set to be very exciting indeed...