A Chat wit Th De­signer

Lau­rel Berma N of Black Halo

Athleisure - - Frontpage -

Black Halo re­cently had a party last month in Soho to show­case the 10th An­niver­sary of their Jackie O col­lec­tion which is a nod to one of our most clas­sic first ladies. The line has been a fa­vorite of many for years as the per­son wear­ing it al­ways looks put to­gether, on trend and of course - clas­sic. We took some time to talk with the founder and de­signer, Lau­rel Ber­man to find out more about the line, the im­por­tance of the Jackie O Dress and more.

ATHLEISURE MAG: What was your back­ground in terms of fash­ion and what brought you to cre­at­ing Black Halo?

LAU­REL BER­MAN: I have al­ways been in­ter­ested in pur­su­ing a ca­reer in fash­ion, and I ended up at­tend­ing the San Fran­cisco Academy of Fash­ion. Black Halo was born in 2002, when sep­a­rates to wear with denim was the look of the mo­ment in LA, and shortly af­ter we launched the Jackie which in a way trans­formed the way women dressed. Things took off from there!

AM: Who is the Black Halo girl?

LB: The Black Halo Girl is con­stantly onthe-go. She is a hard­work­ing pro­fes­sional, but also has an ac­tive so­cial life. The Black Halo woman needs a wardrobe that will take her seam­lessly from her desk to din­ner, and from the board­room to the bar. Her style demon­strates on the out­side how beau­ti­ful she is on the in­side.

AM: Black Halo's Jackie dresses, pantsuits etc al­low women to be so­phis­ti­cated, classy and put to­gether without wor­ry­ing about ad­just­ing their out­fits. What was the thought process be­hind the cre­ation of this line and why has it main­tained its iconic place in a num­ber of women's clos­ets re­gard­less of be­ing a celebrity or not?

LB: My sig­na­ture look used to be a high-waisted pen­cil skirt, with a silk blouse tucked in. When­ever I sat down, the blouse would come un­tucked, so I de­cided I would just sew th­ese two pieces to­gether, and that evolved into the Jackie O Dress.

The dress has taken on so many forms over the last decade - jump­suits, mini, ¾ sleeve – that it has be­come a sta­ple for any as­pect of a woman’s life. The Jackie O is the epit­ome of chic, one­piece dress­ing, which is why once a woman tries it on, she keeps go­ing back.

AM: In ad­di­tion to the Jackie O por­tions of the line, you have a num­ber of dresses that are es­sen­tial day dresses, cock­tail dresses etc - how do you go about find­ing the per­fect name that em­bod­ies the dress?

LB: I draw my name in­spi­ra­tion from so many dif­fer­ent places – some­times even from mem­bers of the Black Halo team!

AM: Where do you find in­spi­ra­tion in terms of cre­at­ing the pieces that in­cor­po­rate the line?

LB: I am con­tin­u­ally in­spired by strong, con­fi­dent and am­bi­tious women that I meet ev­ery­day in LA or dur­ing my trav­els. Espe­cially to­day, it’s im­por­tant for the multi-task­ing woman to feel both em­pow­ered and fem­i­nine in her clothes, whether she is in the of­fice or in the pri­vacy of her home. Each piece I cre­ate is com­fort­able, yet struc­tured with an im­pec­ca­ble fit, and nat­u­rally ex­udes con­fi­dence when worn.

AM: Tell us about the Jackie O An­niver­sary and why you wanted to cre­ate an An­niver­sary Party cel­e­brat­ing the 10 years of the col­lec­tion?

LB: I de­cided that I wanted to de­sign a lim­ited edi­tion cap­sule col­lec­tion to cel­e­brate a decade of style with 'Jackie' and the many in­car­na­tions Jackie has taken, but with a dif­fer­ent take on a true ret­ro­spec­tive, some­thing fresh -

hence the all-white color pal­ette and the new fab­ri­ca­tions.

As for the launch event – this is such a huge mo­ment for both me per­son­ally and the Black Halo brand, that I re­ally wanted to do some­thing ex­tra spe­cial. And who doesn’t love a chic cock­tail party?

AM: What's next for Black Halo?

LB: Jackie will al­ways be a sta­ple of the Black Halo brand – in the next ten years, I hope to see her evolve even fur­ther. Hope­fully we will be hav­ing another in­ter­view for her 20th an­niver­sary!

I want the Black Halo brand to con­tinue dress­ing women in clothes that make them feel em­pow­ered, gor­geous, and lib­er­ated - that is what's most im­por­tant to me and if we are still do­ing that in ten years, I am con­tent.

AM: As a busy woman who de­signs and runs Black Halo, how do you take time for your­self?

LB: I can’t live without yoga, wher­ever I am – it keeps me sane, and I love acupunc­ture. I also like to treat my­self to a nice din­ner, some­where like Os­te­ria La Buca or Of­ficine Berra.

AM: What are 3 go to dresses that women should in­clude in their wardrobes as an es­sen­tial el­e­ment to their style?

LB: A woman should al­ways have a power of­fice dress that she ex­udes con­fi­dence in, a chic and sexy cock­tail dress for a big meet­ing or presentation, and a sta­ple evening gown. A great jump­suit never hurts ei­ther!


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