Athleisure - - The Art Of The Snack -

On any given day, there is a fes­ti­val tak­ing place and al­though the con­cept may con­vey im­ages of DJs, rock­bands etc - there are other gath­er­ings that also ex­ist in this cat­e­gory. We learned about Wanderlust a few months ago and fi­nally caught up with the trio to find out about their well­ness fo­cused fes­ti­vals that are four day week­end re­treats filled with yoga, med­i­ta­tion, live mu­sic, speak­ers and out­door ac­tiv­i­ties as well as those that are sin­gle day mind­ful triathalons. These take place through­out the coun­try and over­seas to al­low a se­ries of peo­ple to come to­gether as a means to be­come a like-minded tribe. We found out more about these events, what's new this year and a quick snap­shot of their growth.

ATHLEISURE MAG: When did Wanderlust launch and who are the creators of this well­ness fes­ti­val?

WANDERLUST: Wanderlust was founded in 2009 by three friends: Sean Hoess, Jeff Krasno and Schuyler Grant.

AM: We know that Wanderlust has op­er­ated in a num­ber of cities, are there cities that are new to you that will have fes­ti­vals in 2017/2018 - will you be in NYC any­time


Our NYC event hap­pened just two weeks ago at Brook­lyn’s Prospect Park. And we broke a Guin­ness World record at that event!

AM: What takes place at Wanderlust?

W: Wanderlust holds two dif­fer­ent kinds of events—our multi-day fes­ti­vals which are four-day week­end re­treats com­bin­ing yoga, med­i­ta­tion, live mu­sic, in­spir­ing speak­ers and out­door ad­ven­tures for an en­tirely unique mind­ful get­away. And, our sin­gle-day “mind­ful triathlons” called the Wanderlust 108 which take place in pub­lic parks all over the world. The Wanderlust 108 in­cludes a five-kilo­me­ter run (or walk), an out­door 90-minute yoga class, and a guided med­i­ta­tion. New for 2017, par­tic­i­pants can add a sched­uled class such as aerial yoga, acro-yoga, hoop­ing, walk­ing med­i­ta­tion, pho­tog­ra­phy or es­sen­tial oils work­shops, or a com­mu­nity yoga ex­pe­ri­ence from fa­vorite lo­cal teach­ers. At all Wanderlust 108 events, the Kula Mar­ket­place will show­case lo­cal craft ven­dors, in­clud­ing cloth­ing, jew­elry, and hand­crafted items. Lo­cal and or­ganic food ven­dors will be on site, as well as a re­tail store and juice bar col­lab­o­ra­tion be­tween Wanderlust and Adi­das housed in a 60 foot, ge­o­desic dome.

AM: At the end of Septem­ber, you will be in Tampa which was af­fected by Irma. How are you sup­port­ing the com­mu­nity and will there be any changes to the event be­cause of the hur­ri­cane?

W: It was im­por­tant to us to be of ser­vice to the lo­cal com­mu­nity. It’s our in­ten­tion at all our events to come to­gether as a com­mu­nity to lift each other up, and we wanted to help who might be in need in the lo­cal Tampa area. $1.08 of each Wanderlust 108 Tampa ticket sold in 2017 will be do­nated to the Tampa Bay Dis­as­ter Re­lief and Re­cov­ery Fund. The Tampa Bay Dis­as­ter Re­lief and Re­cov­ery Fund (TBDisas­ is a strate­gic col­lab­o­ra­tion of the Com­mu­nity Foun­da­tion of Tampa Bay, Foun­da­tion for a Healthy St. Peters­burg, Pinel­las Com­mu­nity Foun­da­tion, United Way of Cit­rus County, United Way of Her­nando, United Way of Pasco, and United Way Sun­coast. This fund pro­vides a trusted and re­li­able way to make tax-de­ductible do­na­tions to lo­cal storm re­cov­ery ef­forts. 100% of the funds col­lected through this ef­fort will be di­rected to ad­dress im­me­di­ate and mid- to long-term re­cov­ery needs through grants to se­lect non­prof­its.

AM: How many times a year do you host these fes­ti­vals?

W: Wanderlust 108 first launched in New York’s Prospect Park and Atlanta’s Pied­mont Park in 2014, bring­ing the mind­ful triathlon ex­pe­ri­ence to over 10,000 par­tic­i­pants. Af­ter this over­whelm­ingly pos­i­tive re­sponse, Wanderlust 108 ex­panded to 17 cities in 2015, 32 cities in 2016 and now, to over 60 cities in 17 coun­tries in 2017.

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